Street level views of marketing & advertising in Idaho
If you’re in the Boise area, you likely saw at least a part of the Curb It campaign for the City of Boise. The campaign’s creative, including identity, website, video, direct mail, collateral and handbook materials were developed by SOVRN Creative. Public relations, events, community outreach and other related efforts were handled by Cronin & Associates.
The campaign’s video can be seen on the Curb It Boise website.
Congratulations to the following Idaho agencies for winning 2009 National ADDY Awards:
Drake Cooper: Silver ADDY, Brochure, Color, Idaho Film Office, “Be a Good Scout Handbook”
Oliver Russell: Silver ADDY, Website, Consumer HTML, ClearWealth Financial Advisors, ClearWealth Website
A full list of all the national winners can be found on the ADDY Awards section of the American Advertising Federation’s website.
Congratulations to all.
Red Sky Public Relations in Boise has added Julie Hahn to their staff as an Account Executive. Julie will lead client activities in tandem with Principals Jessica Flynn, Stephanie Worrell and Robert Deen.
Prior to joining Red Sky, Julie was a Communications Specialist with Boise State University, and also had a number of roles during her tenure at The Idaho Statesman — from Copy Editor to Columnist to Section Editor. She is a graduate of the University of Montana with a degree in print journalism.
Congratulations Julie.
Congratulations to SOVRN Creative, who celebrated their first anniversary earlier this week. If the past year is any indication, there is going to be a lot more great work coming out of the agency for the foreseeable future.
Today the Idaho Lottery announced that, after a competitive review, they have awarded the Marketing Services Contract to DaviesMoore.
From the Idaho Lottery’s press release:
Idaho Lottery Awards Marketing Services Contract to DaviesMoore
Boise – The Idaho Lottery will begin its third decade of operations with a new marketing and advertising agency. This morning, during a regularly scheduled Idaho Lottery Commission meeting, the Idaho Lottery announced its “Notice of Intent to Award” a new, eighteen-month Marketing Services contract, with the possibility of two, one-year extensions, to the Boise marketing firm of DaviesMoore. With the new contract scheduled to begin on July 1, 2009, DaviesMoore replaces 19-year incumbent Drake-Cooper.
“The Idaho Lottery underwent a rigorous, diligent, and transparent process to make today’s recommendation,” stated Jeff Anderson, Idaho Lottery Director. “Today’s announcement of our Intent to Award this contract to DaviesMoore represents their ability to meet our marketing and advertising needs for the best value to the citizens of Idaho.”
After what was termed a spirited, professional competition from many well qualified agencies across all of Idaho, DaviesMoore received the recommendation from the Lottery’s evaluation committee and its Commissioners this morning.
“We see a powerful synergy taking place with DaviesMoore,” added Kym Pratt, Deputy Director of Marketing. “They have stable leadership mixed with a young, energetic creative team that we hope will bring a fresh approach to our advertising and continue to improve our efforts in new media and social marketing.”
Davies & Rourke and Marketing Media Group (MMG) combined firms to create DaviesMoore in March 2009. Collectively, the two groups bring together over 65 years of advertising experience in Idaho. As a firm, DaviesMoore currently has a staff of 14 employees and focuses on finding results driven marketing solutions based on strategic planning and careful brand management.
The contract, which had been held by Drake Cooper, will go into effect on July 1, 2009. The contract is slated for an 18 month time period, with two one-year options for renewal.