Category: agency news

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Media Coverage of Treasure Valley Agencies

Today finds a larger than normal amount of coverage in the news and media world about agencies in the Treasure Valley, and what they’re up to.  For example:

In today’s Idaho Statesman:

A feature story was done on the Imagine campaign that Stoltz Marketing Group did for the Susan G Komen Race for the Cure.  It highlights each of the survivors who are featured on the billboards, posters and other materials.

Rhea Allen, President of Peppershock Media, contributed an article to the Statesman’s Starting Up weekly series.

And, from the Seattle Post-Intelligencer’s website:

Drake Cooper is developing an online reality series for the Idaho Division of Tourism, and is on the lookout for a Seattle family to visit the state in mid-June.

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Changes at Drake Cooper

Or, a more polite way of saying that the staff size at Drake Cooper has decreased a bit.

A couple of weeks ago, word reached us that there had been layoffs at Drake Cooper.  Of the staff listed on their website, two full-time and one part-time had been let go.  A fourth, a limited-term contractor, also had their project scaled back at the same time.

I had a chance to trade messages with CEO Jamie Cooper about these changes, and he confirmed that they had made cuts, and also provided a little insight into the reasoning behind it:

Slower start to 2009 after a very strong 2008. No big changes other than the economy finally catching us a bit. The other thing I would mention is these moves are also reflective of the change to more digital work in our shop. Our client work in the digital realm (all sorts of work – not just websites) is growing quickly and our staff adjustments need to support that growth.

As has been the case with others, this is an unfortunate reality of the business environment that we’re in.  To those who were affected, give us a shout and we’ll get you listed in the Available Talent section of the website.

I fully expect that Drake Cooper, and other agencies that have gone through the layoff process recently, to bounce back in the near future.  As I’m sure many would agree, I look forward to once again writing about new hires and seeing a rash of job openings in the industry.

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Call for Nominations: Idaho Advertising Federation Silver Medal Award

The Idaho Advertising Federation is currently accepting nominations for the AAF Silver Medal Award.

The AAF Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by furthering the industry’s standards, creative excellence, and responsibilities in areas of social concern.

From the IAF:

Who is eligible?

  • The Nominee must have achieved success in an advertising agency, for an advertiser or in broadcast or publishing.
  • He or she shall have shown consistent creativity and have worked to raise the standards of the advertising profession.
  • He or she shall have been active in civic, religious, or other groups dedicated to some phase of human or social welfare and must be currently active in advertising.
  • The Nominee need not be a current member of the Idaho Advertising Federation.

How to submit a Nominee:

  • Please submit nominations on 8.5″ x 11″ pages outlining in detail the extent to which the Nominee has met or exceeded the Silver Medal Award Criteria. You are encouraged to expand on the Nominee’s experience and contributions to such degree that judges will be fully informed. Please be advised that abbreviated nominations may be dismissed as insufficient to demonstrate a Nominee’s true qualifications.
  • Provide the Nominee’s name and company affiliation on a cover page with the contact information of the nominator, followed by all pertinent qualifications of the Nominee for consideration on subsequent pages.

Nominations should be submitted to Bob Rosenthal, Vice President and General Manager of Journal Broadcast Group via email, or mailed to:

Idaho Advertising Federation
Silver Medal Award Program
P.O. Box 2691
Boise, ID 83701

Nominations should be submitted no later than Friday, March 27, 2009. Nominations received after this date may not receive consideration. Should you require additional time to complete a nomination or if you have questions, please contact Bob Rosenthal at 208-381-6601 or 208- 947-5408.

If you’d like more information, this PDF provides just about all the information you could need. And if you still have questions, you’re welcome to contact either Bob Rosenthal or Sandy Anderson.

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New Client Win for DNA and Kerns

DNA Advertising and Kerns Brand Marketing, working in partnership, were recently named as the agency of record for Spine Idaho & Associated Physicians.

Spine Idaho & Associated Physicians is affiliated with Skyline Surgery Center, Idaho Medical Imaging, Rehab Authority and Idaho Pain Group. The 16,000 sq ft facility housing their operations is located in Pocatello, Idaho.

DNA and Kerns will provide branding, advertising, media and public relations services for the organization.

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Oliver Russell Featured in HOW Magazine

Work from Oliver Russell has once again been featured in HOW magazine.

In this case, the work that Oliver Russell did on the identity known as “Sassy the Sasquatch” won a merit award in HOW’s logo category. They were also recognized with a merit award for their “Big O” Award, which is an environmental graphics display in the agency’s office in Boise.

Photos of the award-winning work can be seen on Oliver Russell’s website.

Congratulations to everyone that was involved in these projects.