Category: agency news

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New Client for Wirestone

Health & Disability Advocates (HDA) has selected Wirestone, including their office in Boise, as their lead agency following a competitive review, according to Adweek and other media outlets.

HDA is national nonprofit organization leading a group of state health and human service agencies to develop a campaign about the benefits of hiring people with disabilities.

Wirestone was selected over seven other agencies in the pitch for the HDA business, which will include branding the new national initiative, as well as developing and executing its entire integrated marketing strategy that is expected to include print and broadcast advertising.

Congratulations Wirestone.

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Jacksons Food Stores Selects New Agency

After a competitive review, Jacksons Food Stores has selected The Agency Creative Network as their Agency of Record, responsible for all marketing, advertising and public relations related activities. The Agency Creative Network was chosen over Stoltz Marketing Group, Oliver Russell, and CLM. The account had previously been held by CLM.

The change of agencies represents a dramatic shift for Jacksons Food Stores, and is a significant win for The Agency Creative Network. The account was a long-time CLM account, and had been with the shop since its days as WRC Advertising. Jacksons is Idaho’s 6th largest privately held corporation, and operates in Idaho, Nevada, Washington and Oregon.

The Agency Creative Network, founded and led by Jane Perlaky, describes itself as an “open network model.” It utilizes talent throughout the area, and assembles teams tailored to individual client needs. Said one member of the team involved in the Jacksons business, this “…shows that clients see the value in smart strategy and creativity, no matter how it comes together.”

Congratulations to The Agency Creative Network on a hard-earned win.

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Cuts at CLM

Recently, word reached the Idaho Ad Agencies blog that CLM (formerly Closed Loop Marketing & Advertising) went through a round of layoffs, cutting 25 % of their staff.

At first glance, that number seems drastic. Put in context, they’ve cut 4 from what had been a staff of 16. The agency’s People section of their website reflects the reduced headcount as well.

This type of news is never what anyone likes to hear, but is reflective, even at the local level, of larger trends that are taking place in the marketing and advertising industry as a whole.

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A new site for Blue 541

Our friends at Blue 541 in Coeur d’Alene have updated their agency website. It’s a nice showcase of their previous work, as well as their interactive capabilities.

Oh yeah, and they’ve got a cat too.

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Vote

Today’s the day.

Regardless of which candidates you support, or what your opinion is on any number of ballot measures, today is the day when all of the talk, promises and rhetoric fades away, and you get to take action.

However you choose to do so, and whichever candidates you choose to do it for:

Vote.