That’s been the activity-of-the-week in the Treasure Valley, in parts of the marketing and advertising world at least.
Why, you ask?
Because everyone wants to know who “New Boise Agency” is.
Let’s rewind just a bit.
On Monday March 2nd, a full page ad was published in the Idaho Business Review, teasing the launch of a New Boise Agency, with the question of “What happens when creativity and experience join forces?” and directed readers to the NewBoiseAgency.com website.
At the same time, the New Boise Agency Twitter profile was created, and they began following those in the marketing world in and around Boise. They also integrated their Twitter updates into the teaser website, and have been regularly updating it throughout the past week.
So, the question remains — just who is this New Boise Agency?
I have my hunches, as I’m sure you do, but I’m going to keep it to myself for the time being. The clock is ticking on this new organization, as they’ve made their intention to launch on March 10th very public.
In the mean time, I’ll be watching closely.