Street level views of marketing & advertising in Idaho
116 & West recently announced that they’ve added Vanessa Pollitt to their team as an Account Coordinator in their Boise office.
Prior to joining the agency she was a Brand Specialist with Bodybuilding.com, and spent roughly three years with the Pac-12 Network before that. Vanessa has an MBA from the University of Oregon, and a BA in Sociology from Cal Poly, San Luis Obispo, according to her LinkedIn profile.
Senestre Creative recently added Josh Letsinger to their team as Marketing Manager. From their update on Instagram:
Against recently celebrated their one year anniversary. And as one does these days, they commemorated it with a highlight video on Instagram.
Congratulations on an eventful year one, and cheers to what’s next.
With roots dating back to 1953, and more than a decade since their last big splash, DaviesMoore is evolving again.
DaviesMoore is now 116 & West: A Moore | Lodge Company.
Ownership of the independent agency remains the same and is reflected in the new name.
“The impetus of rebranding the firm was to highlight the contributions of our long-time partner and COO, Carolyn Lodge,” said Edward Moore, CEO and founding partner. “Additionally, we felt we could better position our agency as what it has grown into: an agency with regional and national clients throughout the western United States.”
With roots as the oldest advertising agency in Idaho, 116 & West will continue to provide integrated marketing services to companies with local, regional, and national footprints. “We have our most talented team in 20 years,” said Lodge, “and this new brand is a reflection of their vision and the future of our business.”
The name “116 & West” is a direct indication of the agency’s location: the 116th line of longitude. But the name also illustrates the agency’s direction and business vertical. 116 & West aims to be a premier agency choice for companies from the Rocky Mountains to the Pacific coast.
The decision to time the rebrand alongside the new year was purposeful. The agency wanted to align their new identity and business goals with the cultural attitude of new beginnings. The year 2020 also marks the tenth anniversary of Lodge’s partnership in the firm.
Learn more about the transition and new identity at www.116andwest.com.
As 2019 came to a close we got word that veteran account manager Josh Mercaldo made the move to Rizen Creative.
Josh has spent the better part of the past two decades in the agency world, first with Mediaphex, which later merged to become Wirestone (now part of Accenture Interactive), then Publicis, followed by a decade-plus with Drake Cooper, and most recently CLM.
He is a graduate of Idaho State University, and lifelong Toronto Blue Jays fan.