Category: agency news

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Live Large, Give Large Campaign

For those of you that may have been hiding under a rock for the past few days, let me get you up to speed…

ABC‘s television show Extreme Makeover: Home Edition is here in Idaho this week. They are working on a home for the Stockdale family of Middleton. CBH Homes is building the new home for the family this week, and as part of the campaign to promote this project, they’ve been working with es/drake to develop the Live Large, Give Large campaign.

This campaign is promoting the fact that the show is here, that things are happening, and is also encouraging the readers to get involved through donations of goods, services, time, or monetary means. If you’d like to know more about what es/drake has done leading up to this point, take a look at their website. If you’d like to get updates on the project itself, take a look at CBH Homes’ website.

On a side note, I have to say that this has been a very effective PR campaign as well. This project has received a tremendous amount of (well deserved) press coverage over the past couple of days. I fully expect this coverage continues until the busses are moved on July 18th.

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New additions to the site

I’ve finally gotten around to doing a few updates here, including adding a few new shops to the list of agencies in Idaho. In no particular order, they are:

Fuel 3 Advertising
Donahoe Pace & Partners (that one’s for you, George)
Peppershock Media Productions

If there are others that I’ve missed, by all means let me know.

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Interests, dreams and taking chances

Over the years I’ve had the good fortune to work with, and/or get to know a number of extremely talented people. One such person is Dave Yasuda.

When I first met Dave, he had been working for Mediaphex, which had just recently merged with a handful of other companies to become Wirestone. He went on to spend several years with Wirestone, before moving over to Oliver Russell & Associates, most recently as Managing Director.

Then, on May 15th of this year, he did something that made me smile just a bit.

He left.

Not because he was unhappy with his job, or dissatisfied with the agency for any particular reason. Rather, he left to go make a movie.

See, in addition to his professional career, Dave has also been an avid and successful film producer. He was involved in the production of Tattoo: A Love Story a few years ago, and is now serving as Executive Producer of a film that is tentatively titled The Fifth Truth.

Dave left the comfortable confines of a steady gig with benefits to spend six months producing a film that everyone hope, and fully expects, to be a success. He made the leap and chose to follow that dream a little further down the road, and for that I have a great deal of respect and admiration for him.

This little snippet from his MySpace blog pretty well sums it up:

“Is it scary to leave a well paying job with benefits for a six month gig producing and directing? Shit yeah, but man, it’s a good buzz!”

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Lots of thoughts…

…banging around in the back of my head lately. I promise I haven’t been ignoring the blog, just haven’t taken the time to put things into cohesive thoughts.

More to come soon though.

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Looks like es/drake…

…found their Account Executive. The job is no longer listed on their website. The Media Director job, however, is.

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