Category: agency news

Posted on

People on the move

Quinn Husney recently joined Drake Cooper as an Account Coordinator after spending the summer in their Backstage Pass internship program.

Also at Drake Cooper, Olivia Gonzalez joined their team as an Account Supervisor, following her move to Boise from New York City, where she spent time at Huge and TBWA\Chiat\Day NY.

Brandon Stoker joined Stoltz Marketing Group as an Art Director, following a two-year stint with Oliver Russell.

More recently at Stoltz, Tracy Hitchcock was added as Director of Business Development, following her time as CEO of Create Common Good, and with the J.R. Simplot Company prior to that.

In September, DaviesMoore added Adam Rosenlund to their team as their new Associate Creative Director.

Erick Gutierrez joined SOVRN as a Project Manager earlier this month, accordingly to an update on LinkedIn, after a year as an Account Coordinator with Stoltz Marketing Group.

Posted on

Bursting at the seams

Duft Watterson has gone through quite the growth spurt over the past several months.

In April, they announced the addition of two new team members, Designer Sam Fischer and Account Coordinator and Content Writer Angie Heuring.

Shortly thereafter, they grew by three more, as Account Managers Casaundra Petersen and Shauna Tefft, and Designer Jeff Lautenslager joined the team.

Thought they were done? Not even close.

Their most recent additions, based on what they’ve shared on Instagram and published on their website, are Designer Randi Arnot, Senior Designer Inna Grishchuk, Account Manager Hanna Wenter, Senior Copywriter Rich Lufrano, Digital Programmer David Scholer, and Videographer and Photographer Michael Bonocore.

Phew! That’s a lot of new names and faces to try and keep track of. And yes, there will be a quiz. Better study up.

Posted on

Oliver Russell branches out into Portland. Again.

Coinciding with the addition of Business Development Director Morgan Rider, Oliver Russell recently announced their expansion into Portland, Oregon. Their Portland office shares space with B-Line Urban Delivery, a fellow B Corp, in the Redd.

In the press release about the expansion, Rider says, “I couldn’t be more excited to be expanding Oliver Russell’s reach beyond Idaho to Oregon, Washington and California,” said Rider. “My focus will be on cultivating new opportunities with businesses and nonprofits that share our vision for positive world change. Portland is home to many purpose-driven brands, and Oliver Russell’s expertise in branding and marketing helps organizations across the Northwest achieve their goals with a strong sense of values and purpose.”

Longtime readers may remember that this is not Oliver Russell’s first foray into the Portland market, as the agency previously had a presence there in the mid-2000s.

Posted on

New hires at Oliver Russell

Oliver Russell recently announced that they’ve added a few new folks to their team: Rebecca Mulkey as a studio designer, Morgan Rider as business development director, and Heidy Caruso as an account manager.

Rebecca Mulkey recently relocated to Boise from Milwaukee, Wisconsin, and has experience creating visual identity for stationary, advertisements and marketing collateral. She honed her eye for design at the Milwaukee Institute of Art and Design.

Morgan Rider will spearhead Oliver Russell’s new business opportunities from Portland, Oregon, She was previously with Grady Britton, and serves as a board member on both The Climate Trust and The Wetlands Conservancy.

Heidy Caruso returned to the agency world after most recently serving as a client services manager at MarkMonitor. A graduate of University of Idaho, she spent several years with Drake Cooper, and KTVB prior to that.

Congratulations to all.

Posted on

The cycle repeats itself

If you follow an industry long enough, you start to see the same patterns and cycles repeat themselves every so often. The ebbs and flows of staffing as clients come and go through different shops. The shouting from the rooftops PR pushes, followed by periods of radio silence.

This one is no exception.

Every decade or so, there’s another wave of new businesses that make an appearance. Call them agencies, call them creative shops — whatever label you choose to put on them, it happens like clockwork. Some survive, some thrive, and others wilt away.

Often, those new agencies are formed by senior or experienced staff from other agencies that want to be in charge of their own destiny.

A decade ago, it was the likes of Carew Co., Red Sky, Sovrn, The Agency Creative Network, and Mitchell Palmer who made their grand entrances.

And like clockwork, another chapter in this story is being written.

It started a little over year ago with Duft Watterson, whose namesakes split from Stoltz Marketing Group to hang up their own shingle. Our friends at Boise Dev recently published a piece on them.

It continued earlier this year with the launch of Against. Founded by former Drake Cooper staffers Jennie Myers and Brad Weigle, Against bills themselves as a creative company that “focuses on helping companies define their purpose and rebel against the norm.”

Collectively, Myers and Weigle have over 20 years of experience, and have worked with clients in myriad industries, from finance and technology to consumer packaged goods, real estate and much more.

In addition to launching Against, Myers and Weigle have also developed a unique certificate of innovation and design (ID:EA Certificate), offered through the College of Innovation and Design at Boise State University.

Once again, the cycle repeats itself. The question remains — who else will join this latest group?