Category: agency news

Here’s one for the “now there’s a new name” column. Brick Group, which is described as a specialty agency that provides “kick-butt ideas to the real estate industry” is looking for an Associate Creative Director/Art Director.

In reading the description, found on both Creative Hotlist and as an anonymous post on Craiglist, what they’re really looking for is a Creative Director, but they want to leave their options open.

Technorati tags: idaho ad agencies, brick group, associate creative director job, art director job, creative hotlist, craigslist

While wandering around the Internet yesterday, I came across a couple of posts that link back to the Idaho Ad Agencies blog:

Tac Anderson over at Blueline Grassroots Marketing has an entry about Social Networking On and Off Line, in which he lists a number of blogs that he reads regularly, and I am honored to see that this blog is included in that list. Tac — I got the hint, and one of these days we will have the chance to meet in person.

John Foster at the Idaho Business Review added a blog post on the Boise Valley Economic Partnership, and using local vs. national agencies recently, which included a quote from this site.

Thanks to both Tac and John for the coverage.

Technorati tags: idaho ad agencies, blueline grassroots marketing, idaho business review

When the Idaho Ad Agencies blog first began, it was intended to provide an avenue for discussion about the agency business here in Idaho. News, commentary, jobs, rumors — it has all been fair game.

But a good discussion is not one-sided. I appreciate those of you who have taken the time to leave a comment on any of the topics that have been presented during the past year. You may not agree with what I’ve written — hell, you may think I’m completely full of shit — and you’ve got every right to have your opinion. I’ve got mine, as I’m sure you’ve noticed.

Now I’d like to take it a step further, and hence the open invitation. Do you have something you’d like to contribute to the Idaho Ad Agencies blog? If so, send it to me. Topics are pretty much wide open, as long as it relates somehow to the agency business and marketing environment here in Idaho.

Your contributions can be either credited or anonymous, just let me know which you’d prefer.

Technorati tags: idaho ad agencies, idaho ad agency commentary

So, can anyone tell me what’s up with the Boise Advertising Federation? I haven’t seen or heard anything out of that group in quite some time.

From their website, “Check back often to stay up-to-date on the latest happenings.”

So I have. And there have been no updates. Of any kind.

Any BAF members care to share a little news about the group? Is there anything worth sharing?

Technorati tags: idaho ad agencies, boise advertising federation

As reported in The Idaho Statesman last week, the Boise Valley Economic Partnership has hired a three-company marketing team to promote the Treasure Valley for corporate relocations and expansions. That three-company team includes:

Porter Novelli, handling national media relations.
Scott Peyron & Associates, handling stakeholder relations, local media and brand development.
es/drake, developing a web site and advertising.

Now, there’s a couple of different ways to look at this news. First of all, the report was compiled by “statesman staff,” which to me suggests that someone reworked a press release for space and content, and then used it as filler material on a slow news day.

The more interesting part, however, is the combination of companies that are part of this team. Part of me tends to think that es/drake is doing more than just building a website and creating advertising. With their addition of Joanne Taylor earlier this year, they’ve got the credentials to handle most, if not all, of the PR for this, but bringing in a national PR agency such as Porter Novelli lends a little more credibility to it, especially on a corporate/national scale.

The addition of Scott Peyron & Associates is an interesting twist, however. Joanne Taylor came to es/drake from Scott Peyron earlier this year, where she was a vice president. Why, then, would they bring in another local PR agency to handle part of this work? This is where another part of me thinks that it might be Scott Peyron that is the leading force behind this. They are, after all, the ones who are managing “brand development.” And brand development should drive the rest of the efforts of this campaign.

The jury is out on this one, but BVEP has got some money to spend in order to reach their goals of $650 million in new capital investment and $1 billion in economic development.

What do you think? Comment away.

Technorati tags: idaho ad agencies, idaho statesman, boise valley economic partnership, porter novelli, scott peyron & associates, es/drake