Category: headlines

Newspaper Ad Revenues See Historic 18% Drop – via MarketingVOX

Nielsen: Text Marketing on Rise – via Adweek

Madison Avenue Sees Online As Safe Haven Amid ’09 Economic Storm – via MediaPost

Slow news day — either that or I just didn’t find that many things that I thought were worth sharing…

Technorati tags: newspaper, marketingvox, text message marketing, adweek, mediapost

Five Tips to Cope — or Even Thrive — Through Downturn – via Ad Age

The Community Organizer – via Adweek

Radio Continues Downward Spiral, Online Only Hope – via MarketingVOX

Rough Patch In Economy Means Return To Basics – via MediaPost

Ads Work Best During Escapist TV – via MediaPost

Technorati tags: ad age, adweek, radio, marketing vox, mediapost

Kraft Takes Stove Top To The Streets, Bus Shelters – via MediaPost

Study Finds Online, Trade Shows Dominate B-to-B Spending – via MediaPost

The Metric behind the Slogan – via Strategy + Business

‘Several Cities’ Could Have No Daily Paper As Soon As 2010, Credit Rater Says – via Editor & Publisher

Specific Media: Display Ads Lift Searches – via MediaPost

Yes, I missed one yesterday. Sorry about that. I am curious to hear what people think of these Headline Roundup posts. Useful? Not? Interesting? Comment away.

Technorati tags: kraft, mediapost, strategy + business, editor & publisher, display advertising

Most Mobile Users Carry Phone ‘At All Times’ – via MarketingVOX

New Broadcast Shows Fail To Deliver – via MediaPost

Tricks of the Trade: Bartering for Ads – via Adweek

Closing the Marketing Credibility Gap – via MarketingProfs

Q3 Radio Revenue Slides 9% Despite Off-Air Gains, Political Spend – via MediaBuyerPlanner

Technorati tags: mobile phone data, marketingvox, broadcast television, mediapost, media bartering, adweek, marketingprofs, radio advertising, mediabuyerplanner

The Minority Report – via Adweek

Ad Nauseam: Repetition of TV Spots Risks Driving Consumers Away – via Ad Age

Banks Fight Poor Image With Direct Mail Pieces – via MediaPost

Newspaper Online Ads Drop for Second Straight Quarter, NAA Says – via Bloomberg

A Look Ahead At Hispanic Media – via Multichannel

Post-Recession: Big Rebound for Digital, Internet – via MediaPost

Technorati tags: adweek, ad age, mediapost, bloomberg, multichannel