A New Dimension – via Adweek
Baked Into Buildings’ DNA – via Mediaweek
The Age of Discovery – via Adweek
Vanity 800 Numbers More Memorable than URLs – via MarketingVOX
Technorati tags: adweek, mediaweek, marketingvox
Headline Roundup for February 3rd
Agency Clients Slash Budgets 20% or More, Digital Only Bright Spot – via MarketingVOX
Reverse Trends: 6 Ways To Improve Broadcast TV – via MediaPost
The Economics of Giving It Away – via The Wall Street Journal
Is Community Service the New Green? – via Brandweek
Technorati tags: marketingvox, mediapost, wall street journal, brandweek
Headline Roundup for February 2nd
Slightly delayed – originally scheduled to post on Friday, January 30th
Coke Finally Removes “Classic” From Its Label – via The Consumerist
NADA: Dealers Need To Polish Image – via MediaPost
Pledge Your Allegiance to Accountability – via Adweek
You Can Look — But Don’t Touch – via ScienceDaily
Diet Coke Brings Back ‘Just for the Taste of It’ – via Brandweek
Technorati tags: the consumerist, mediapost, adweek, sciencedaily, brandweek
Headline Roundup for January 21st
A Million Views (and Then Some) on Obama’s Inauguration – via Ad Age
WPP Moves Beyond, Beyond: Digital Brand Will Cease To Interact – via MediaPost
Bad Times Affect Ad Recall for Bowl Spots – via Ad Age
DMA: Most Marketers in Hispanic Market Use Direct Mail – via MarketingVOX
Financial Services Brands’ Images Sank In ’08 – via MediaPost
Technorati tags: ad age, mediapost, marketingvox
Headline Roundup for January 20th
The Sell: First-Person Accounts – via MediaPost
ADS & DISTR-ACT – via New York Post
Execs Hoping for Trouble-Free DTV Switch – via Mediaweek
Cracking the (Social) Code – via Adweek
Technorati tags: mediapost, new york post, mediaweek, adweek