Bank Marketing Fails to Reassure Wary and Befuddled Customers – via Ad Age
Niche Web Sites Buck Media Struggles – via The Wall Street Journal
Is marketing evil? – via Seth Godin
Local Ad Outlook: Protracted Downward Spiral – via MediaPost
Headline Roundup for February 24th
Guess Which Medium Is as Effective as Ever: TV – via Ad Age
Brands Adjust Marketing Strategies For Recession Mind-Set – via Hartford Courant
It’s Not Newspapers in Peril; It’s Their Owners – via Ad Age
Why Spock Needs Kirk – via Adweek
Miserable Economy Makes For Happier Customers – via MediaPost
Technorati tags: ad age, hartford courant, adweek, mediapost
Headline Roundup for February 12th
Lamar Testing Solar-Powered Digital Billboards – via Mediaweek
Local TV Stations Face a Fuzzy Future – via The Wall Street Journal
Marketers Report Further Budget Cuts – via Adweek
Event Marketing Makes Gains – via Adweek
Technorati tags: mediaweek, wall street journal, adweek
Headline Roundup for February 9th
Women drive movie ticket sales – via Los Angeles Times
Despite Cancellations, Most TV Dollars Stay Put – via MediaPost
Billboard or Blight? – via Mediaweek
Is There a Silver Lining for Start-Up Shops? – via Adweek
Egg Board Tells True Tales – via Adweek
Technorati tags: los angeles times, mediapost, mediaweek, adweek
Headline Roundup for February 5th
Reward Program Members Are Brand Champions – via Adweek
Big Screen: Study Touts Cinema Ad Effectiveness – via MediaPost
Study: Ads make watching TV more pleasurable – via The Live Feed
and, as a follow up:
Q&A: C’mon, do ads REALLY make TV more fun? – via The Live Feed
Denny’s Grand Slam Giveaway a Hit With 2 Million Diners – via Ad Age
Technorati tags: adweek, mediapost, the live feed, ad age