Headline Roundup for February 5th

Reward Program Members Are Brand Champions – via Adweek

Big Screen: Study Touts Cinema Ad Effectiveness – via MediaPost

Study: Ads make watching TV more pleasurable – via The Live Feed
and, as a follow up:
Q&A: C’mon, do ads REALLY make TV more fun? – via The Live Feed

Denny’s Grand Slam Giveaway a Hit With 2 Million Diners – via Ad Age

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