Category: headlines

Could Social Networking Bolster the 30-sec. Spot? – via Brandweek

In Ads, 1 Out of 5 Stats Is Bogus* – via The Wall Street Journal

Google to Offer Ads Based on Interests – via The New York Times

PR Builds Brand for Complex Products Better than Ads – via MarketingVOX

Facebook Sending More Traffic Than Google to Some Sites – via Ad Age

CMOs Say Agencies Add to Their Woes – via Adweek

Quality, Creativity, Trust Are Keys To ‘New Normal’ – via MediaPost

24/7 Wall Street Predicts the 10 Newspapers to Fold Next – via Media Buyer Planner

The Surprising Economics of Digital Advertising – via Adweek

Are Banner Ads Poised for Creative Renaissance? – via Adweek

NBCU To Agencies: Let’s Create Branded Web Content – via MediaPost

Why You’ll Be Seeing More Ads in Public Spaces – via Brandweek

Media Metrics:The Sizzle and the Sell – via MediaPost

Professor Likens Brand-Building To Movie Making – via MediaPost

Utah Lawmaker Wants To Ban Trademark Triggers – via MediaPost

CMO Survey: Traditional Branding is ‘Broken’ – via MarketingVOX

‘Influencer Programs’ Likely to Spread – via Adweek

Digital Shops Begin to Feel the Effects of the Economy – via Mediaweek

Emailvision Identifies Top 5 Email Marketing Mistakes – via MarketingVOX

Martin Agency: We’ll Pay You to Hire Talent We Laid Off – via Ad Age

Brand Keys: ‘Value’ Is New ‘Price’ In Customer Loyalty – via MediaPost