Category: headlines

Young Are Most Receptive To Online Coupons – via MediaPost

TiVo: Viewers Don’t Skip Engaging Ads – via MediaPost

Product Labels: Missed Marketing Opportunity – via MediaPost

For One Ad Net, the Web Isn’t Enough – via Adweek

Study: TV, Mags Ads More Effective Than Online Ones – via Mediaweek

Packaged Goods Giant Yanks $20MM from TV, Invests in Online Video – via MarketingVOX

Product Placement Goes Local – via Ad Age

Study Finds Americans Becoming Screen-Based Multi-Taskers, But TV Still Dominates – via MediaPost

Media X: Past Perfect – via MediaPost

Siloed: Clients Lag Agencies In Integrated Opportunities – via MediaPost

Newspapers Fail To Harness Readers’ Social Power – via MarketingVOX

RAB: Ad Agencies Call for Informed Digital Sellers – via Mediaweek

Marketers, Agency Execs Not Optimistic about Short-Term Ad Spending – via MarketingVOX

Panel: Agency Execs Advocate Ad, Marketing Fusion – via MediaPost

Optimistic CMOs: Budgets, Jobs Stable; Need More Digital Focus – via MarketingVOX

Marketers Lag in Shift Online – via Adweek

Making More Than a Good Impression – via Adweek

Outdoor Spending Plummets 15% – via MediaPost

Advertisers, Agencies Split On Overall Ad Optimism, Agree Onad Online – via MediaPost

SEM Spend to Top $26B by 2013; Cannibalize Print Media – via MarketingVOX

Tough Times or Not, the Approach Should Remain the Same – via Adweek