The New Boise Agency Suspense is Over

A little over a week ago, NewBoiseAgency first appeared on the scene, with a full page ad in the Idaho Business Review, a Twitter profile and a teaser website. The folks behind the scenes started following, and actively engaged with many within the marketing and advertising community on Twitter – myself included.

Central to their campaign was the reveal of the merger of two Boise advertising agencies.

Today, that reveal is complete.

Davies Rourke and Marketing Media Group have joined forces to create DaviesMoore.

From their official announcement:

Two Boise based advertising agencies Marketing Media Group (MMG) and Davies Rourke announced Tuesday that the two companies will join forces to form DaviesMoore.

“We are all excited about this union as it will not only benefit both agencies, but it also greatly benefits our clients because they get both years of experience and wisdom combined with an abundance of energy, talent and fresh ideas,” said Edward Moore, president of DaviesMoore. “On the surface, there’s a contradiction because we are a truly diverse group of people with differing perspectives, yet it’s clear that we have a common goal: to provide the best marketing recommendations and solutions possible to generate positive results for our clients in a time when they need a positive return on their investment more than ever.”

DaviesMoore, who can now claim to be both the newest and oldest advertising agency in the state of Idaho, draws on the history of Davies Rourke, which was originally founded by Ken Davies as Givens-Davies Advertising in 1953, and then incorporated as Davies & Rourke Advertising in 1973. It also harnesses the momentum that MMG has gained over the past 11 years. MMG, founded in 1998, has grown from an original staff of three and a shared office space with the Idaho Steelheads to their current size and a client roster that includes sport entertainment, recreational, retail, higher education, packaged goods and more.

DaviesMoore will service the existing client rosters of both Davies Rourke and MMG. The combined offices will be located in what is now the former MMG office space, at 6th and Bannock in downtown Boise.

To Edward Moore, Jeff Nielsen and the entire staff of DaviesMoore, congratulations on the merger, the week-long launch anticipation, and what will certainly be a long and successful tenure in the business.

MMG’s Work for University of Idaho Awarded

Marketing Media Group’s Legacy of Leading campaign for the University of Idaho was recognized recently by the Council for Advancement and Support of Education. The agency, along with the University, received two Gold Medal CASE Awards at this year’s CASE District VIII Conference, held February 18 – 20 in Seattle.

Specifically, MMG and U of I were honored in the Video and Multimedia category (Advertising Spots and Public Service Announcements) for their 60-second television spot titled, “I am more than the University of Idaho,” and also in the Web Site category (Web Site Special Feature) for the university’s innovative degree finder.

North by Northwest handled production of the television, and c308 Marketing developed the website.

The 60-second spot was primarily used at recruiting and alumni events and was part of a television campaign that featured three other 30-second commercials that ran in the Boise and Spokane markets. The Degree Finder Web Site is an addition to the university’s revamped Web Site and features a user-friendly method of matching prospective students’ interests with multiple degree options.

Congratulations to MMG, University of Idaho, and everyone else involved in this campaign. If you’d like to learn more about how it all came to be, MMG also has a Case Study of the entire process available on their website.

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Upcoming Event – Legends of Advertising Golf Tournament

It’s that time of year again. The Boise Advertising Federation is putting on the Legends of Advertising Golf Tournament.

The golf tournament, in honor of Britt Bowden and Rex McArthur, will be held on Friday, October 3rd at BanBury Golf Club. It begins with a shotgun start at 10:00 AM, and includes a barbecue following what promises to be a day spent hurling obscenities at a little white ball.

Registration is open until Monday, September 22nd. If you’d like to register, or be a sponsor for the event, contact Carolyn Weske at MMG.

Costs are as follows:
Single Player: $125, including BBQ
Foursome: $425, including BBQ

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MMG’s Work for Gold’s Gym Recognized

Marketing Media Group’s work for Gold’s Gym Treasure Valley was recently recognized by Gold’s Gym International. More specifically, their work received high honors in three areas:

Best Overall Fitness Program
Best American Diabetes Campaign
Best Marketing Campaign

More details can be found on the Shop Talk section of the MMG website.

Congratulations to the entire MMG crew.

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Rockies Awards – The Winners

I was able to get a copy of the entire winner’s list from the Idaho Advertising Federation’s 2008 Rockies Awards Show (thanks Carolyn). The full list is available in PDF format below.

Here are some of the highlights:

Public Service:
Gold Rockie: Drake Cooper
Idaho Teen Pregnancy “Parent Land”
Concept: Dennis Budell, Joe Quatrone
Copy: Joe Quatrone
Art Director: Dennis Budell
Productions: John Nance
Producer: North by Northwest Productions
Casting: Director: Jeff Noble

Gold Rockie: Drake Cooper
Home Federal “We’re there.” Newspaper Campaign
Concept: Dennis Budell, Joe Quatrone
Copy: Joe Quatrone
Art Director: Dennis Budell
Photographer: Todd Meier

Identity Programs:
Gold Rockie: Oliver Russell, “Sasquatch Logo”
Concept: Jesse Huffman
Art Director: Toby Robin, Jesse Huffman
Productions: Jesse Huffman
Illustrator: Jesse Huffman

Public Relations:
Gold Rockie: Drake Cooper
Idaho Lottery, “Raffle PR”
Concept: David Workman
Copy: David Workman
Art Director: Sherie Moody-St.Clair
Photographer: David Workman
Productions: Dave Butler
Casting: Drake-Cooper

Out Of Home:
Gold Rockie: Oliver Russell
The Record Exchange, “Hitchcock Building Mural”
Concept: Toby Robin
Art Director: Toby Robin, Paul Carew, Colleen Morgan
Illustrator: Toby Robin

Gold Rockie: Oliver Russell
The Modern Hotel, “The Modern Hotel Website (”
Concept: James Rice
Copy: Russ Stoddard, Alex Davis
Art Director: Rich Clark

Elements of Advertising:
Gold Rockie: MMG
Boise City Art Commission / Valley Ride, “Bus Sculpty Illustrations”
Concept: Jason Sievers
Art Director: Jason Sievers
Productions: Jason Sievers
Illustrator: Jason Sievers

Gold Rockie: Drake Cooper
Idaho Lottery, “10 Times the Luck / Acme Hiring”
Concept: Dennis Budell, Joe Quatrone
Copy: Joe Quatrone
Production: Dave Earnest
Producer: North by Northwest Productions

Sales Promotion:
Gold Rockie: Noot Group
Meriwether Ranch, “Meriwether Ranch Sales Book by Jack Wisdom”
Concept: Noot Group
Copy: Noot Group
Art Director: Noot Group
Productions: Noot Group
Producer: Printing Today

Advertising Industry Self Promotion:
Gold Rockie: Noot Group
“Noot Group Business Cards”
Concept: Noot Group
Copy: Noot Group
Art Director: Noot Group
Producer: Lithographics

Gold Rockie: Drake Cooper
Idaho Travel Council, “2007 Magazine Campaign”
Concept: Jen Myers, Joe Quatrone
Copy: Joe Quatrone
Art Director: Jen Myers, Joe Quatrone
Productions: Jen Myers

Direct Marketing:
Gold Rockie: Foerstel Design
Idaho Potato Commission, “Stress Ball Relief Campaign”
Concept: John Brenner
Copy: John Brenner
Art Director: Marie Brochier
Productions: John Brenner
Producer: Table Rock Printing

Gold Rockie: Foerstel Design
Blue Cross of Idaho, “Blue Cross of Idaho One to One 2006 Annual Report”
Concept: Darcy Lindberg
Copy: Courtney Ludden
Art Director: Darcy Lindberg
Photographer: Deborah Hardee, Getty Images
Productions: Darcy Lindberg
Producter: Treasure Valley Litho

Gold Rockie: I.E. Productions
Rex Rammell for US Senate, “Monkey Butt”
Concept: Gary Stewart
Copy: Gary Stewart
Photographer: Gary Stewart
Productions: Nells Chick
Casting: Monkey Business

Complete Campaign:
Gold Rockie: Drake Cooper
Home Federal, “We’re There. Small Business Campaign”
Concept: Dennis Budell, Joe Quatrone
Copy: Joe Quatrone
Art Director: Dennis Budell
Photographer: Todd Meier
Productions: D Budell, J McDannel, J Yonk, A Cash, C Connally
Contact: Lisa Hawkes

Best of Show:
Noot Group
Meriwether Ranch, “Meriwether Ranch Sales Book by Jack Wisdom”

And, as promised, here is the complete list of 2008 Idaho Advertising Federation Rockies Award Winners (PDF format).

Congratulations if you’ve read all the way to this point. About halfway through I realized that this was going to end up being a very long list. At least it only happens once a year.

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