Rockies – The Winners: Public Service

Radio:

Silver RockieStoltz Marketing Group
Think Pink Inc., “Concert for the Cure”
Concept
:  David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell
Copy:  David Cook
Producer:  Journal Broadcast Group, PlumVoice Productions

Newspaper:

Silver Rockie United Way of Treasure Valley
United Way Treasure Valley, 2008 Newspaper Campaign
Concept
:  David Cook, Doug Gneiting, Kristy Weyrich
Copy:  David Cook
Art Director:  Doug Gneiting
Photographer:  Todd Meier

Interactive:

Silver RockieOliver Russell
I Believe in Sasquatch Website
Concept
:  Jesse Huffman
Copy:  Kelli Fulton, Russ Stoddard
Art Director:  Russ Stoddard
Production:  Curious Media
Illustrator:  Jesse Huffman

Poster:

Silver RockieDrake Cooper
Bam Jam, Bam Jam Poster
Concept:  Dennis Budell, Joe Quatrone
Copy:  Sean D. Young
Art Director:  Dennis Budell, Cale Cathey
Photographer:  Todd Meier
Production:  Cale Cathey
Producer:  TableRock Printing

Direct Marketing / Speciality Items:

Silver Rockie – Oliver Russell
Boise Bike Brigade, Boise Bike Brigade Wearables
Concept:  Jesse Huffman, Bethany Walter
Art Director:  Russ Stoddard
Production:  Tony Tino
Illustrator:  Jesse Huffman
Separator:  Bethany Walter
Casting:  Riverside Screen Printing

Campaign Single Media:

Silver RockieBoise Community Radio
Boise Community Radio, Radio Boise Event Posters
Concept:  Jason Sievers
Copy:  Jason Sievers
Art Director:  Jason Sievers
Production:  Jason Sievers
Illustrator:  Jason Sievers
Producer:  Boise Radio

Campaign Mixed Media:

Silver Rockie– Stoltz Marketing Group
Think Pink, Inc., “Think Pink, Inc. Campaign”
Concept:  David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell, Michelle Caster
Copy:  David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell, Michelle Caster, Katie Shamburg
Art Director:  Kate Holgate, Crissie McDowell
Photography:  David Cook, Kate Holgate, Jen Henriksen, Steve Smith
Illustrator:  Kate Holgate, Crissie McDowell
Producer:  NW Printing, Journal Broadcast Group, PlumVoice Productions

Audio Visual:

Citation: MusicNorth by Northwest Productions
Boise Convention & Visitors Bureau, Boise is…
Concept:  Steve Simkins
Art Director:  Steve Simkins
Photographer:  Steve Simkins, Jeff Noble
Production:  John Nance

Interative:

Gold Rockie – Oliver Russell
Boise Bike Brigade, Boise Bike Brigade Website
Concept:  Jesse Huffman
Copy:  Russ Stoddard
Art Director:  Russ Stoddard
Production:  Jesse Huffman
Illustrator:  Jesse Huffman

AAF Silver Medal Award Winner: Russ Stoddard

At Saturday night’s Rockies Award Show, Russ Stoddard, Founder and President of Oliver Russell, was awarded the AAF Silver Medal from the Idaho Advertising Federation.

Russ, who founded Oliver Russell in 1991, was recognized for his tireless efforts in the marketing and advertising industry, as well as his dedication to giving back to the community through the agency’s O-pen Purse initiative.  That initiative has, to date, given back over $1.2 million dollars in financial and in-kind support to deserving charities throughout the area.

Russ, in his typical laid-back style, was quick to point out that much of the success that he’s had over the years was due to the incredibly talented people that he’s had the fortune to work with over the years.  He kept his speech brief, but congratulations seemed to be flowing throughout the night.

It was a well-deserved recognition, and an excellent choice by the Silver Medal Committee.

Congratulations Russ.

Strong Man, Strong Kids, and Funny Valentine’s

For the second year in a row, the folks at Oliver Russell are putting on their “My Funny Valentine” promotion on Friday, February 13th.

The event grew out of questions that the agency has gotten over the ‘I LOVE YOU’ strong man mural on the side of their building. Last year, they invited the public to have a Polaroid photo taken for Valentine’s Day.

This year, they’re asking a $5 donation with each picture, which will go to the YMCA Strong Kids program. Oliver Russell will match the donations, up to the first $1,000.

If you feel so inclined, go get your picture taken on the 13th (Friday the 13th jokes aside, of course) and help support the YMCA.

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Jacksons Food Stores Selects New Agency

After a competitive review, Jacksons Food Stores has selected The Agency Creative Network as their Agency of Record, responsible for all marketing, advertising and public relations related activities. The Agency Creative Network was chosen over Stoltz Marketing Group, Oliver Russell, and CLM. The account had previously been held by CLM.

The change of agencies represents a dramatic shift for Jacksons Food Stores, and is a significant win for The Agency Creative Network. The account was a long-time CLM account, and had been with the shop since its days as WRC Advertising. Jacksons is Idaho’s 6th largest privately held corporation, and operates in Idaho, Nevada, Washington and Oregon.

The Agency Creative Network, founded and led by Jane Perlaky, describes itself as an “open network model.” It utilizes talent throughout the area, and assembles teams tailored to individual client needs. Said one member of the team involved in the Jacksons business, this “…shows that clients see the value in smart strategy and creativity, no matter how it comes together.”

Congratulations to The Agency Creative Network on a hard-earned win.

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Communication Arts Coverage for Local Work

Oliver Russell’s work on the Hitchcock Building in downtown Boise is currently featured on the Communication Arts website.

The building, home of The Record Exchange, the Neurolux and The Edge, previously had a mural of assorted Alfred Hitchcock movies through the years, but now features a design based entirely on The Birds.

The mural was designed by Toby Robin, with direction from Russ Stoddard, and Fred Choate painting the mural on the building itself.

And of course there’s the obligatory promotional item that comes along with this sort of news: Customers who visit The Record Exchange today (November 14th) and mention that they saw the building mural on the Communication Arts website will receive 20% off their purchase.

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Taking Action in an Uncertain Environment

There’s no way around it. The waters of today’s business environment are murky at best. You name it, it’s in turmoil – financial markets, housing markets, the list goes on and on. And yes, that impact is felt even here in Idaho.

Call it what you may – a slowdown, an economic downturn, or even the dreaded ‘r’ word that is recession – we’re in it. It affects agencies, their business, and their clients. Like it or not, that is the reality in which we live.

And facing up to that reality will make it that much easier to get through.

Oliver Russell found themselves in that very position. As an agency owner, this is the third recession that Russ Stoddard has been through, and in his own words, “I learned a few things from the first two and am trying to apply those lessons as best I can, sooner rather than later.”

Placed in this position, and given the business outlook for the next six months to a year, it became apparent that cuts were necessary in order to reshape Oliver Russell to be successful for the long term. So, painful as it was, cuts were made. The end result, as Russ described, is that “we’ve got a creative team here that is now engaged with plenty of work. That wasn’t the case before the layoffs, and I didn’t see the economic environment changing for the better in a significant way.”

For those who were affected by the layoffs at Oliver Russell, the agency provided assistance to them where possible – from severance pay to job finding and assistance with the launch of new business ventures.

In the marketing and advertising community, this is certainly unpleasant news. And chances are, similar scenarios will play out elsewhere – both inside and beyond the borders of Idaho. Those who are in leadership or ownership positions in these agencies face some very tough decisions over the coming months. Those who are able to take action, however, rather than be paralyzed by fear, will have greater control over the future success of their respective agencies.

The eternal optimist, Russ signed off with a fitting conclusion to our exchange: “And for anyone out there in the ad/design/digital community who’s wondering, watch out – yeah, we’re alive, and we’re breathing fire.”

As for other agencies in and around Boise that are being called on by those who were impacted – take the meeting. They are all extremely talented people in their own right, and will be outstanding additions to any team.

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Dreaming Big and O-Pening the Purse

Dream Big is a program put together by Drake Cooper as a way to give back to the community, and more specifically to non-profit organizations that are in need of a little extra help. From the Dream Big section of their website: Through this annual program, we will work with one selected organization to help develop a unique in-kind branding and cause marketing campaign. We hope that our joint work with the charitable organization increases community awareness, understanding and inspires action around an important cause.

This program is similar to others, such as Oliver Russell’s O-pen Purse program, which offers donations or in-kind assistance to deserving non-profit organizations. From Oliver Russell’s O-Pen Purse application: Each year Oliver Russell partners with a select number of nonprofit groups to help them meet their organizational goals. We provide grants in the form of advertising, design and interactive services, marketing consulting, and, occasionally, monetary contributions.

Drake Cooper is currently accepting nominations for this year’s Dream Big program, and will be through October 31st. More information is available from a release on Drake Cooper’s website, or on the Dream Big page itself.

Oliver Russell is also accepting applications for next year’s O-Pen Purse program through November 1st. More information about his program is available on their website.

To both agencies, and everyone else who makes an effort to give back to their community: Well Done.

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Accolades and Updates for W Design

As those who have been regular readers for a while might recall, about a year ago I made mention of W Design, which was founded by Kristy Weyrich, who was previously with Oliver Russell & Associates.

In her own words, “after about a hundred years” the website is live, and can be seen at wdesignboise.com.

Also, the W Design business card has been featured in Rockport Publishing’s Best of Business Card Design 8.

Well done Kristy.

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