Pro-Bono Opportunity: ACLU Idaho

The American Civil Liberties Union of Idaho is looking for someone to redesign their website.  They are looking for a simple redesign that will give them a more updated look and feel.

This is a pro-bono / low-bono project, but could be a good opportunity for a recent graduate or someone similar to get some good experience with WordPress or similar platforms.

If you’d like more information, contact Kathy Griesmyer, Office Administrator & Program Coordinator, at kgriesmyer@acluidaho.org or (208) 344-9750 x201.

Giving Back. And Getting Recognized

Congratulations to Stoltz Marketing Group — they are among this year’s award winners of the 2009 National Philanthropy Day® – Idaho Awards for Philanthropy winners from the Association of Fundraising Professionals – Idaho Chapter.

Stoltz Marketing Group was named Outstanding Media for their work with nonprofit organizations such as Idaho Rivers United, Big Brothers Big Sisters of Southwest Idaho,  and Big Brothers Big Sisters of America.

Does Creative Matter? Absolutely.

Everyone and their dog has an opinion on what constitutes good creative.  Is it good if its memorable? Is it good if it tells a story? Is it good if its effective?

Sometimes, the answers come not from the industry, the peers and others inside the fishbowl, but from the clients and the results themselves.

Case in point: Last fall we featured work that was being done for the United Way of the Treasure Valley by a group of creatives in the Valley.  Last month, the United Way announced that their community campaign had generated $5.9 million in donations from individuals and corporations.  Today, the United Way announced 31 grant recipients of the funds.

Included in the article from the Idaho Statesman was a quote from Tod McKay, Vice President of Communications for United Way of Treasure Valley, recognizing the effort that went into the creative for the campaign:

The local United Way’s community campaign was hugely successful this year, despite hard economic times. The organization raised $5.9 million, a 9 percent increase over last year’s campaign and the most in the group’s 81-year history.

McKay said part of this year’s success can be attributed to a creative advertising campaign put together by some of the region’s lead advertising agencies free-of-charge.

“They helped us tell our story better than we’ve ever done before,” McKay said.

That’s when you know you’ve done a good job.

Congratulations, and well done, to everyone involved.

Imagine

imagine.

That’s the headline you’ve probably seen by now on billboards around Boise. Three different billboards – each with a portrait of a woman who has undergone cancer treatment, and the side-effects that go along with it – are around the valley to promote Boise’s Susan G. Komen Race for the Cure.

The women featured on the billboards and in other pieces for the Boise affiliate of Susan G. Komen for the Cure are Susan Chapman, Bobbi Fuller, Margo Vaughn, Cheryl Imlach and Stephanee Rowbury.

The billboards, website, and other support materials were developed by Stoltz Marketing Group. From the story on their website:

In the new “Imagine” campaign, the women’s portraits are embellished with imaginary hairstyles, illustrating what they might look like if a cure is found. The resulting race posters, web site and other collateral material are the work of SMG’s Crissie McDowell, Kate Holgate, Lindzee “Screw the Budget” Frei, and friend Katie Shamberg who together have raised more than $40,000 to find a cure over the last few years through their own nonprofit Think Pink, Inc.

Photography for the campaign was done by Todd Meier Photography.

There are a number of events leading up to the Race for the Cure on Saturday, May 9th. Be sure to check out the website for all the details.

DNA Helps Out the ARC

DNA Advertising in Boise, along with their client Dutch Bros. Coffee, are helping out The Arc during their 2008 Clothing Drive.

The clothing drive promotion runs from September 22nd – September 24th, from 7:00 AM – 2:00 PM each day. Those who wish to donate “gently used” clothing during this time may do so at any Dutch Bros location, and in exchange will receive a coupon for $1.00 off any prepared drink.

And yes, while this appears to be an effort to drive traffic and drum up a little business for the local Dutch Bros. locations, I’ll give the folks at DNA some credit for trying to help out a local charity at the same time.

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