Included in the article from the Idaho Statesman was a quote from Tod McKay, Vice President of Communications for United Way of Treasure Valley, recognizing the effort that went into the creative for the campaign:
The local United Way’s community campaign was hugely successful this year, despite hard economic times. The organization raised $5.9 million, a 9 percent increase over last year’s campaign and the most in the group’s 81-year history.
McKay said part of this year’s success can be attributed to a creative advertising campaign put together by some of the region’s lead advertising agencies free-of-charge.
“They helped us tell our story better than we’ve ever done before,” McKay said.
That’s when you know you’ve done a good job.
Congratulations, and well done, to everyone involved.
That’s the headline you’ve probably seen by now on billboards around Boise. Three different billboards – each with a portrait of a woman who has undergone cancer treatment, and the side-effects that go along with it – are around the valley to promote Boise’s Susan G. Komen Race for the Cure.
In the new “Imagine” campaign, the women’s portraits are embellished with imaginary hairstyles, illustrating what they might look like if a cure is found. The resulting race posters, web site and other collateral material are the work of SMG’s Crissie McDowell, Kate Holgate, Lindzee “Screw the Budget” Frei, and friend Katie Shamberg who together have raised more than $40,000 to find a cure over the last few years through their own nonprofit Think Pink, Inc.
The clothing drive promotion runs from September 22nd – September 24th, from 7:00 AM – 2:00 PM each day. Those who wish to donate “gently used” clothing during this time may do so at any Dutch Bros location, and in exchange will receive a coupon for $1.00 off any prepared drink.
And yes, while this appears to be an effort to drive traffic and drum up a little business for the local Dutch Bros. locations, I’ll give the folks at DNA some credit for trying to help out a local charity at the same time.