CLM launches Fair app

As the 2017 Western Idaho Fair gets set to kick off, CLM and the Fair have added a new feature to give fair-goers another way to find everything that’s happening throughout the course of the event.

The Western Idaho Fair mobile app gives users access to schedules of events, maps, vendor locations, ticket purchasing options, the ability to create their own custom calendar of events and more.

Read more about CLM’s work on the Fair app here.

Flagship Fight

It seems the University of Idaho Alumni Association has not taken kindly to the State Board of Education’s decision to remove the ‘flagship university’ reference from the school’s mission statement.

Judging by this recent series of print ads, the alumni association is on the offensive, and reminding the residents of Idaho why they believe that the University of Idaho is Idaho’s flagship university, and why that one word should remain in their alma mater’s mission statement.

Give the latest work a look and tell us what you think:

Your Thoughts: The Idaho Lottery

Yes, the Idaho Lottery is always a subject that will get people talking.  It’s a high profile account and extremely visible work.

That being said, over the past month or so, what looks to be the first large-scale push for the Idaho Lottery from DaviesMoore has been making the rounds.  To date I’ve seen television spots, billboards and banner ads, and it wouldn’t surprise me to find out that radio is also running.

I’m going to reserve judgement on the work, because I’d like to know what you, dear readers, think of it.  Good? Bad? Indifferent?

The comment lines are open, but let’s keep things civil and professional.

Spotlight on Creative: To Hell With Prep

If you’ve ever worked in a restaurant, you can likely appreciate this one…

To Hell With Prep was rolled out recently by Stoltz Marketing Group for Simplot Food Group’s RoastWorks line of products.  It is targeted at restaurant operators to help them “see the waste and futility of preparing their own roasted vegetables versus using Simplot’s RoastWorks brand of pre-cut, pre-roasted vegetables.”

To Hell With Prep - Simplot

The site includes a video dramatizing the impact that prep can have on a kitchen, cost comparison calculator, product coupons, recipes and other things that you’d expect a restaurant or kitchen owner/manager/operator to be interested in.

The site is part of a larger campaign that also includes print ads in trade publications, PR, a trip sweepstakes and more.

Spotlight on Creative: Curb It

If you’re in the Boise area, you likely saw at least a part of the Curb It campaign for the City of Boise.  The campaign’s creative, including identity, website, video, direct mail, collateral and handbook materials were developed by SOVRN Creative.  Public relations, events, community outreach and other related efforts were handled by Cronin & Associates.

Curb It Handbook

The campaign’s video can be seen on the Curb It Boise website.

Good Work. Good Cause

To support the Nampa Family Justice Center’s Hearts of Hope Gala, Peppershock Media Productions produced the PSA below.

If you’d like to attend, details about the event are as follows:

Date: Saturday, March 28th
Time: 7:00 pm
Location: Nampa Civic Center, 311 3rd St. South, Nampa, ID
Cost: $45 per person

NOTE: Registrations were due by Saturday, March 14th, but you may still be able to attend. Call the Nampa Family Justice Center at 208-475-5700 to find out more.

Now Those Are Seriously Cheesy


Drake Cooper’s latest work for the United Dairymen of Idaho broke in late January, as a series of :15 spots all about cheese, along with supporting billboards. The spots, which have been running for several weeks, can be seen below, or on Drake Cooper’s YouTube channel.

Joe Quatrone and Jennie Myers of Drake Cooper developed the concept, North by Northwest in Boise handled production, with food styling from Rebecca Robison.

Snack Guilt:

String Cheese:

Snack Food:


Bigger Crackers:


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Giving Back – The United Way

For the past several months, a group of folks from several different agencies and the local creative industry in the Treasure Valley have been working to make the United Way of Treasure Valley’s latest campaign a success.

The end result: an integrated campaign that features a four-minute video, three television spots, newspaper ads, a microsite (, radio, online ads, collateral materials and more. This effort will benefit the United Way Community Campaign, which, in turn, allows the United Way to help over 30 local charities with funding each year, such as Big Brothers Big Sisters, The Idaho Foodbank, Girl Scouts, and more.

This work was done entirely on a pro-bono basis, and those involved sacrificed a great deal of time — often their personal time, before or after business hours — to make it happen. At the very least, they deserve some recognition for their efforts. In no particular order, the group involved includes:

David Cook, Stoltz Marketing Group
Paul Carew, Carew Co.
Dave Sloyer, Wirestone
Kristy Weyrich, W Design
Doug Gneiting, Stoltz Marketing Group
Lorena Davis & Crew, North by Northwest
Todd Meier Photography
Robbin Gibson, Drake Cooper
Snake River Technology

The campaign is also benefiting from media donations from The Idaho Statesman, Journal Broadcast Group, and companies such as Citi, who donated funds toward the media buy.

David Cook provides even more detail about this project on the Stoltz Marketing Group website, if you’d like to read about it further.

At the end of the day, however, the goal is to drive as many donations to the United Way as possible. If you can donate, please do. If you’d like to learn more about the how’s and why’s of the United Way, take a look here.

Here are PDFs of the print ads –
Print #1 – Time and Money
Print #2 – $10 a Week
Print #3 – $19 a Week

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Watersports? This time of year?

Well, yes. Actually, in order to be ready for the 2008 season, the work has been going on for some time now.

More specifically, Imagination Graphics in Coeur d’Alene has been working on several wakboarding-related projects, including all of the design work for Helium, which offers an array of wakeboarding vests, handles, ropes and such.

Their latest designs have been featured on The Wakeboarding Report, and I’m sure they’ll be popping up elsewhere soon.

While the 2008 website isn’t active yet (gotta get on that one folks, its show season), they have made the entire catalog available online. Overall, a very good job with the design.

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