Yes, the Idaho Lottery is always a subject that will get people talking. It’s a high profile account and extremely visible work.
That being said, over the past month or so, what looks to be the first large-scale push for the Idaho Lottery from DaviesMoore has been making the rounds. To date I’ve seen television spots, billboards and banner ads, and it wouldn’t surprise me to find out that radio is also running.
I’m going to reserve judgement on the work, because I’d like to know what you, dear readers, think of it. Good? Bad? Indifferent?
The comment lines are open, but let’s keep things civil and professional.