Spotlight on Creative: Curb It

If you’re in the Boise area, you likely saw at least a part of the Curb It campaign for the City of Boise.  The campaign’s creative, including identity, website, video, direct mail, collateral and handbook materials were developed by SOVRN Creative.  Public relations, events, community outreach and other related efforts were handled by Cronin & Associates.

Curb It Handbook

The campaign’s video can be seen on the Curb It Boise website.

A Challenge – The Update

Well, how did you do?

Did you treat anyone differently, or were you treated any differently last week?  If so, did it have any effect on you?

Feel free to comment away.

File this in Today’s Random Observations

*Opinion*

It’s interesting that I’ve received reports from several sources about layoffs, however there has been no movement on the website(s) of the agency/agencies in question.

It makes the company look bad by not being forthright about their staff.

It also does a disservice to the individuals who were affected.  It has the potential to make it seem that the former employee is still there, effectively creating some confusion as to the circumstances surrounding their departure.

In the end, it’s just bad form, and we’ll leave it at that.

Job Opening: PR Pro

Drake Cooper in Boise is on the hunt for a PR Pro.  Think you’ve got the chops for the job?  Here are the details:

Drake Cooper is hiring a PR Pro….
Drake Cooper has a crush on public relations. In fact, Drake Cooper loves PR in that note-writing, pull your hair on the playground, heart-doodling kind of way. If anyone out there has the same kind of feelings, let’s talk. We’re looking for someone with 2-3 years of PR loving and a degree in PR, communications or related field; someone who has experience in campaign planning, project management, and social media/digital marketing; someone who is comfortable working with clients, and can do all that with moxie. We need someone who understands that PR is exacting and continuous, who is always plugged in, and who delights in media coverage and interaction.

This job opening was originally posted via Twitter, and here’s the kicker: You may just get style points for responding via Twitter. This was a follow-up from Joanne Taylor:

Note:@DrakeCooper is hiring a PR Pro–Best creative tweet responses to this post will be weighted in your favor. https://twerbose.com/t9943

So, there you have it.  As usual, full details can be found in the original job posting.

Internship: Online Marketing Intern

Spotted recently on the Spokane/Coeur d’Alene Craigslist site — Online Marketing Intern:

JEBCommerce, a Coeur d’Alene Idaho online marketing agency, is looking for a summer – winter intern. We are looking for someone to assist us in analysis and partner support and outreach for the summer and hopefully throughout the rest of the year. We are looking for someone with demonstrated knowledge and proficiency on the Net, with a good working knowledge of social networks. Ability to operate within html is a plus. Must be comfortable on the phone.

Full details about the position and contact information are available via Craigslist.