Street level views of marketing & advertising in Idaho
Viral Video Hits Blur the Authenticity Line – via Adweek
Ad Clutter Hurts Brand Reps, Numbs Users – via MarketingVOX
Pew: Most Will Access Internet Via Mobile By 2020 – via MediaPost
Big Isn’t Necessarily Better, Auditor Finds Starcom Buys Best – via MediaPost
Mistakes Made When Targeting TV Ads – via Ad Age
The ‘Verbing’ of Brands – via Adweek
Technorati tags: viral video, adweek, ad clutter, marketingvox, mediapost, media buying, ad age
Trendspotter Sees Return To Heartland, Less Greed – via MediaPost
3 Minute Ad Age, December 12, 2008: Return to the Golden Age of Cigarette Advertising – via Ad Age (video)
Bottom Falls Out Of The Ad Market, Literally – via MediaPost
Technorati tags: trendspotter, mediapost, ad age
Yes, there will be a Coffee Morning this month. It’s going to be on Friday, December 19th – same Bat-time, same Bat-channel. Or, in English:
Location: Java – 6th & Idaho, Boise, ID
Date: Friday, December 19th
Time: 7:30(ish) AM – 9:30(ish) AM
As usual, anyone and everyone is welcome. Topics of discussion vary from month to month, but there never seems to be a shortage.
Oh, and if you’d like to RSVP for it, you can do so here.
Technorati tags: coffee morning, java
Interpublic Chief Paints Media As A ‘Commodity,’ Says ‘The Big Idea’ Will Save Madison Avenue – via MediaPost
What the Search Engines Have Found Out About All of Us – via New York Times
Baby Boomers: A Force to Reckon With – via Adweek
Toyota Scion Invites High School Marketing Ideas – via MediaPost
(included is Idaho Falls in the initial list of schools)
Radio Dissonance: More Listeners, Less Revenue – via MediaPost
Report: CMOs Cut Ad Spend, Print Remains Top Medium – via MediaPost
Technorati tags: interpublic group, mediapost, new york times, adweek, toyota, scion, idaho falls, radio, print
The Ad Age Small Agency Diary should be required reading for anyone in the agency world here in Idaho. Because let’s face it – every agency in the state is a small agency. No sense in mincing words there.
A recent piece from Phil Johnson on running an agency helps illustrate why:
A strange truth about the agency business is that it’s very difficult to define productivity. An hour on Twitter may lead to a breakthrough idea. Half a day storyboarding a concept may yield nothing useful. These contradictions have led me to conclude that creative agencies operate in two parallel universes. One universe is made up of billable hours and completion of tasks mapped out on a schedule. The other universe looks more like a chaotic playground where people’s actions don’t seem to add up to anything productive. I’ve concluded that the art of running an agency is learning how to inhabit both worlds at the same time.
Take the time to read the entire piece: Running an Agency Means Living in Parallel Universes
Technorati tags: ad age, small agency diary, phil johnson, running an agency