Headline Roundup for December 11th

Interpublic Chief Paints Media As A ‘Commodity,’ Says ‘The Big Idea’ Will Save Madison Avenue – via MediaPost

What the Search Engines Have Found Out About All of Us – via New York Times

Baby Boomers: A Force to Reckon With – via Adweek

Toyota Scion Invites High School Marketing Ideas – via MediaPost
(included is Idaho Falls in the initial list of schools)

Radio Dissonance: More Listeners, Less Revenue – via MediaPost

Report: CMOs Cut Ad Spend, Print Remains Top Medium – via MediaPost

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