Street level views of marketing & advertising in Idaho
Here’s a few of yesterday’s headlines:
Direct Marketing to Comprise 53% of ’09 Ad Spend – via MarketingVOX
ConAgra’s Parkay Tub Is Talking Again – via MediaPost
Making The Case For Brand Building Through Hyper-Targeting – commentary via MediaPost
Local Ads: Falling Revs, Media Peril – via MediaPost
BBDO Refills with Starbucks – via Brandweek
Technorati tags: direct marketing, marketingvox, conagra, parkay, mediapost, branding, local advertising, bbdo, starbucks
Okay, it’s a bad joke and a horribly inappropriate title, but then again, when have I been known to be politically correct…
A couple of weeks ago, Don broke the news on Idaho Radio News that KNIN will not become a part of Journal Broadcast Group:
The Federal Communications Commission turned down Banks Broadcasting’s request to declare KNIN as a “failing station.” This makes Journal Broadcast Group’s bid to buy the station and combine it with KIVI Channel 6 impossible. For that matter, it means KNIN won’t be merged into any other Boise TV station for the time being, either.
IRN provides much more detail about the FCC’s decision.
So what does it mean for agency folks? In a nutshell, it is, and is going to be business as usual for now. If you’re in the local media buying business, you’ll still have to buy KNIN apart from other stations. If you use local television stations for broadcast production, you’ve still got the same number of resources available to you.
Technorati tags: idaho radio news, knin, journal broadcast group
Scott Peyron & Associates has added Deanna Ward to their staff as Practice Group Leader.
Deanna was previously with Hewlett Packard, serving most recently as Northwest Public Affairs Manager. She has also worked for the likes of Maxtor Corporation and Blackburn Design / Bell Sports.
Congratulations Deanna.
Technorati tags: scott peyron, deanna ward, hewlett packard, maxtor corporation, blackburn design, bell sports
Recently found on the Boise Craigslist:
Junior public relations position. Drive, energy and commitment to succeed more important than direct PR experience. Will train. College degree, writing skills required.
Full details about the position can be found here.
Technorati tags: craigslist, public relations job opening
Alas, the month of November will come and go without a Coffee Morning (well, at least not one that has been scheduled through here).
Given the schedule of the past few months, this month’s Coffee Morning would have fallen either this Friday or next Friday. And since there isn’t anything scheduled for this week, and next week will be the day after Thanksgiving, November is just shot.
So, what should we do? Try and schedule something on a Friday morning early in December? A different day of the week? I’m all ears. Leave your thoughts and suggestions in the comments.
Technorati tags: coffee morning