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They Crossed the Line

Now I’m not usually one to jump into the middle of the shark tank that is local radio, but something needs to be said about this one…

KCIX/Mix 106 put together what can be described as a “creative” promotion with Nampa Kia to give away a black Kia Sportage. Okay, that’s all fine and good, but this promotion got taken entirely too far. Don at Idaho Radio News has a good commentary on the whole event. Give it a read and feel free to add your own comments.

Did the promotion generate attention and buzz for the radio station and the car dealership? Yes. But at what cost? Mix 106 and Kate McGwire’s brands will likely both suffer in the long run. Was the sales revenue from a promotional stunt worth the potential drop in audience and ratings? Time will tell.

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Job Openings at Side Door Media

Side Door Media in Boise has several openings – some posted and others, not so much. First, the posted job:

Account Executive: “The poster child for this opening will have 3 to 5 years of agency experience and understand the importance of developing a great working relationship with clients.” The full job description, with bonus points to Side Door Media for creativity, can be seen here.
(Courtesy of Craigslist)

Now, for the non-advertised openings:

Media Buyer.

Graphic Designer with print and/or web experience. Someone who had experience in both areas would have a leg up on the competition.

For any of these jobs, send your information to jobs@sidedoormedia.com

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Coffee Morning – Thanks

Thanks to all who attended Coffee Morning this morning at Java. While we had a small crowd for the first event, it was a great conversation, and definitely something that we’ll do again.

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Coffee Morning in Boise

With a gracious tip of the hat to Russell Davies, I’ve finally gotten around to trying to put together a Coffee Morning in Boise.

What is a Coffee Morning, you ask? Well, in a nutshell, it’s a loosely organized gathering, where people come together for coffee and conversation. There’s no agendas, no presentations – just an opportunity for people to chat, share ideas, and learn from one another. The concept has spread all over the world, but until now, the closest one I’ve ever known about was in Portland, Oregon.

Let’s change that.

I have no idea what kind of response or attendance we’ll get, but we’ll kick things off this Friday, April 4th, at Java on the corner of 6th and Main. I’ll be there from 7:30 AM-ish – 9:00 AM-ish, so feel free to stop by, enjoy a cup of coffee (or tea, or other drink of choice) and some conversation with others.

While I don’t think this will become a weekly thing right away, I could see it happening at least once a month, if not every other week.

All are welcome.

UPDATE: Clarified time – 7:30 AM – 9:00 AM.

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Billboards – in a whole new dimension

For most people, seeing billboards around town is nothing new. Extensions above the top of a board? Neat little gimmick, but after a little time those get ignored as well.

The new digital billboards are, admitted, pretty slick. I think there’s a lot of potential for those, and that’s worth its own conversation with Lamar one of these days (but we’ll save that one for another time).

If you’re in the Boise area, you may have seen a series of billboards up recently for Paramount. They were a continuation of the [BLANK] is Paramount concept, which in and of itself has been very effective from what I understand.

But these most recent boards were a little different. There was no image of a child swimming or a striking roof line. This time, the visual was coming right off the board.

Literally.

These latest boards added a third dimension, featuring mannequins depicting scenes or activities that one could expect to have happen in Paramount, such as lighting a barbecue or diving into a swimming pool.

The boards were designed by Stoltz Marketing Group in Boise. They’re currently out of rotation, but I’m told they’ll be going back up again in the near future. Pictures are below.

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