THINK BIG!

Okay, I’ll bite.

I’ve seen a few of the “THINK BIG!” billboards around Boise recently. If you haven’t seen them, they basically consist of the words “THINK BIG!” in bold, black capital letters on a yellow background.

Now, who are these for, you might ask? I don’t know.

At first I thought it could be the University of Idaho, but their “No Fences” campaign is already in full swing, including billboards/outdoor.

Gold’s Gym? They use yellow and black, but the font doesn’t really match their previous work.

Any other guesses? Thoughts?

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Super Bowl Aftermath

As I’m sure you are well aware of by now, there’s all kinds of morning-after buzz about the Super Bowl ads. I’m going to stay out of the fray, but will point you to any number of sites where they’re up for discussion, such as Adrants, American Copywriter, AdPulp, AdLand, and Adweek, just to name a few.

Locally, Don over at Idaho Radio News has picked up the ball and is running with it (pun intended) on the discussion, including the spot for Eagle River Mortgage.

Rants? Raves? Something in between? Comment away.

Oh, and you can watch all of the national spots over at ifilm.

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New Hire at Blueline

Jeannie Miller has joined Blueline Grassroots Marketing as an Account Manager. Prior to joining Blueline, she most recently served as the Ada County Field Canvass Director for the Idaho State Democratic Party.

Congratulations Jeannie.

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With apologies

While I have made several mentions of them over the past year, it has recently come to my attention that I have omitted Blueline Grassroots Marketing from the list of agencies here in Idaho.

So now, with apologies, they take their place in alphabetical order in the list to the right.
(P.S. — if you are reading this through the automated feed, you’ll have to visit the site itself to make sense of the “list to the right”)

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What have you done lately?

So much of the work that is done by agencies here in Idaho goes unnoticed, but that’s not to say that it doesn’t deserve some recognition. Some of that recognition, of course, will come from the Boise Advertising Federation and the Rockies award show.

I don’t think one awards show does justice to a year’s worth of work.

So here’s your chance to show off a bit. Show me something that you’ve done over the course of the past year that you think merits some recognition. A story to go along with it would be helpful as well.

I know that there is a lot of damned good work that comes out of the state of Idaho, and too often it doesn’t get the recognition it deserves. Let’s change that.

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