So the THINK BIG! billboards around Boise were indeed for Big-O Tires.
No, they are not for Micron Technology, as had been mentioned in the previous comments. I think the confusion came from the fact that these were also running on the digital billboards near the Connector and also on State St. This billboard was immediately followed by a recruiting billboard for Micron.
End result? It generated some interest, but the payoff was incredibly poor. Decent concept but the execution leaves quite a bit to be desired.
Technorati tags: big-o tires, micron technology, outdoor advertising, digital billboards
4 Replies to “THINK BIG! — The Update”
Does gimmick messaging ever work for differentiating highly commoditized products? I’m sure Big O has something worth talking about. I know first hand that the local franchisees are very supportive of community activities. Maybe start there …
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How do you know the payoff was poor?
Anonymous — from an audience standpoint, I’d say the payoff was poor. To me, there’s no real call to action, or incentive to do anything as a result of seeing those billboards.
Add to it the fact that the colors on the board make it look more like its competitor (Les Schwab Tires) than something for Big-O. Take a drive by a Les Schwab and you’ll see what I mean.
But as with anything else, its just my opinion.
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