Okay, I’ll bite.

I’ve seen a few of the “THINK BIG!” billboards around Boise recently. If you haven’t seen them, they basically consist of the words “THINK BIG!” in bold, black capital letters on a yellow background.

Now, who are these for, you might ask? I don’t know.

At first I thought it could be the University of Idaho, but their “No Fences” campaign is already in full swing, including billboards/outdoor.

Gold’s Gym? They use yellow and black, but the font doesn’t really match their previous work.

Any other guesses? Thoughts?

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5 Replies to “THINK BIG!”

  1. I think they just added the Big O logo under the THINK BIG recently … maybe they finally figured out that it wasn’t working at all! Terrible choice to begin with.

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