Okay, I’ll bite.
I’ve seen a few of the “THINK BIG!” billboards around Boise recently. If you haven’t seen them, they basically consist of the words “THINK BIG!” in bold, black capital letters on a yellow background.
Now, who are these for, you might ask? I don’t know.
At first I thought it could be the University of Idaho, but their “No Fences” campaign is already in full swing, including billboards/outdoor.
Gold’s Gym? They use yellow and black, but the font doesn’t really match their previous work.
Any other guesses? Thoughts?