Idaho Ad Agencies

If I were a teacher, I guess I’d be the type to give partial credit for attempting to answer a question or taking the right action.

That being said, I have to give partial credit to Stoltz Marketing Group. They have been occasionally updating the news on their website, including some news items that I’ve previously mentioned.

But here’s the kicker, and the reason that they only get partial credit. Unless you dig into Stoltz’s website, you’d never know that they have been posting any of their news. The reason? When you first enter their flash-only website, the “Latest News” section of their main page indicates that the most recent news is from January 5, 2006. Once you dig into it, however, you’ll find that the most recent news piece is from July 1, 2006, not January 5th. Why is this?

I’d be willing to bet that there is a very simple explanation — the site was built by a developer who is no longer with the company. This developer, I would assume, was the only person who knew how to make the whole site work well, and now that they’re gone, the people who are left are forced to piece it all back together. If this is indeed the case, it begs the larger question — what do you do when a key member of your staff leaves the company? How do you make sure that they’re not taking the full scope of knowledge about a particular subject (in this case, how to update your company’s website) with them out the door?

Technorati tags: stoltz marketing group, stoltz marketing group news, marketing talent

Es/drake in Boise has announced three new additions to their staff:

Amanda Cash has been hired as an interactive project coordinator.
Alison Eatough, formerly a public relations intern, has been hired as a full time public relations specialist
Kristine Andrew has been hired as a media buyer.

Congratulations to all.

Technorati tags: es/drake

WaterShed Rainwear in Salem, Oregon has selected Oliver Russell to develop an interactive web tool that will allow customers to design their own rainwear. This tool, according to Oliver Russell, will be similar to those currently being used by footwear manufacturers, allowing customers to put their personal touches on products (Think NIkeID products from Nike).

Congratulations to the staff over at Oliver Russell on the new client win.

Technorati tags: watershed rainwear, oliver russell, interactive web tool, nikeid, nike

Closed Loop in Boise has an opening for a Media Buyer. The full job posting can be found here.
(Courtesy of CareerBuilder.com)

Technorati tags: closed loop, media buyer job, boise marketing job, careerbuilder

And Rizen Creative is still feeling a little awkward.

Have they really been that busy for the past several months? If that really is the case, good for them! But given the trend in the agency business, things tend to slow down a bit in the summer months.

I know I sound like a broken record, but doing your own internal work is just as important as doing client-specific work. While this internal work is not billable time, it can lead to future billable work, which ensures the ongoing success of your agency.

Now is an agency’s website the end-all be-all when it comes to attracting new business? Of course not. But it is low-hanging fruit, and you’re missing a piece of the puzzle by not taking advantage of it.

Technorati tags: rizen creative, idaho agency commentary