Street level views of marketing & advertising in Idaho
A few stories that caught our eye over the past week.
Google Connects Offline Behavior To Digital Marketing – via MediaPost
Anatomy of The Consumer: Touch – via MediaPost
Actors Unions OK Commercial Deal – via MediaPost
Like Lambs to the Slaughter – via Adweek
Nielsen Finds ‘Cord-Cutting’ Is Real, But Cuts Both Ways: Online Video Churns Almost As Much As TV – via MediaPost
Campaigns Address Today’s Anxieties by Looking Back – via The New York Times
A collection of headlines and articles from the past several days:
Radio Needs To Get More Creative – via MediaPost
Will Radio Broadcasters Tune Out Arbitron? – via BNET
The New Next: It’s What’s on the Inside that Counts– via MediaPost
The Scale of Social Media – via Adweek
Touting Good Works, Marketers Make Stars Of Those They Help – via Forbes
Read All About It – via Adweek
The Whole World Is Watching– via Adweek
As Storefronts Become Vacant, Ads Arrive – via The New York Times
Newspapers Build Digital Portfolios – via Ad Age
‘The Last Mile’ of Marketing – via Adweek
Nielsen: Future Looks Bright for Online Media – via Adweek
Atlanta Paper Suggests Readers ‘Unplug’ – via Adweek