Headline Roundup

From Kohl’s To Nordstrom, Registers Ringing – via MediaPost

A Digital Boot Camp to Groom Talent for Agencies – via New York Times

The Pocket Guide to Defensive Branding – via Ad Age

On-the-Fly Advertising Swiftly Becoming More Commonplace – via Ad Age

Opinion: One Name, One Brand—One Potentially Deadly Idea – via Brandweek

Digital Dissonance – via Adweek

Our Measurement Problem Begins With Definitions – via Ad Age

Traditional Ads Yield Social Traction– via Adweek

Our Measurement Problem Begins With Definitions

Why Yes, Lamar and Clear Channel are Giving Thanks

From Adweek: Digital Billboards Safe, Another Study Says

Tantala analyzed eight years of traffic accident data — more than 60,000 accident reports from the Ohio Department of Transportation — for the same seven digital billboards it examined in a 2007 study. In addition to the two Cleveland studies, a separate survey was released earlier this year for Rochester, Minn. The conclusion for all three studies was the same: Digital billboards are not linked to traffic accidents.

Another interesting tidbit from this article: Lamar’s 1,135 digital billboards, now representing about 10 percent of the company’s revenue, are leading the recovery at the company.

While digital boards represent 10 percent of their revenue, I’d be curious to find out what percentage of their total inventory (total of all boards) that number represents.  Anyone have any insight?

Headline Roundup: June 1 – 5

A few articles that caught our eye over the past week:

Six Ways to Avoid Landing in the Product Failure Bin – via Fast Company

A Case for Non-Ad Revenue on the Web – via The New York Times

Most Marketers Ignore Brand Metrics Online – via Adweek

7 Myths Of Metrics – via MediaPost

Del Monte CMO: Spend During Downturn — or Else – via Ad Age

BK’s ‘Whopper Freakout’ Wins Grand Effie – via Adweek

CC, DoubleTake Bringing Ads to Baggage Carousels – via Mediaweek

Headline Roundup: May 25 – 29

A few stories that caught our eye over the past week.

Google Connects Offline Behavior To Digital Marketing – via MediaPost

Anatomy of The Consumer: Touch – via MediaPost

Actors Unions OK Commercial Deal – via MediaPost

Like Lambs to the Slaughter – via Adweek

Nielsen Finds ‘Cord-Cutting’ Is Real, But Cuts Both Ways: Online Video Churns Almost As Much As TV – via MediaPost

Campaigns Address Today’s Anxieties by Looking Back – via The New York Times

When Will Marketers Boost Spending? – via Brandweek