A year of going Against

Against recently celebrated their one year anniversary. And as one does these days, they commemorated it with a highlight video on Instagram.

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Today we turned one! 365 days ago we picked April Fools as the day to officially launch Against. And by officially launch we mean hit “publish” on our website. Because if you can’t google it, it’s not real! . It has been an amazing year full of laughter, high-fives and a literal earthquake! . We are so grateful to all the rad humans who have joined us on this adventure. We would try to list them but it would be impossible. To our clients and partners, we heart you big time, thank you for inviting us to be a part of your team. To our interns and students, you keep us inspired and loaded on the latest lingo. Periodt. (Did we do that right?!) and best for last; to the latest editions to team Against, @kinzhague, @klamott, @whatablessedmess... nothing but mad love and elbow bumps. (Till fist bumps and fireworks are safe again). Let’s do this! . Here’s where we (Jennie) would say “next up; total world domination” but there’s a nasty thing called COVID that’s got that covered. So instead we’ll sign off with a sincere, thank you and high hopes for the future. 2020, we’re onto you. . . #agencylife #oneyearold #advertising #creativity #boom #happyanniversary

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Congratulations on an eventful year one, and cheers to what’s next.

BAFter Hours: Spring Edition

From our friends at the Boise Advertising Federation:

Its time to RISE UNDERDOGS at the BAFter Hours Spring Member Open House! Hosted by the newest member to the BAF Family, Against, and featuring the Boise State students discussing and presenting their NSAC project!

Join us as we ring in May Day and celebrate the next generation of advertising professionals with appetizers and beverages.

Welcome to all BAF members and their guests.

The cycle repeats itself

If you follow an industry long enough, you start to see the same patterns and cycles repeat themselves every so often. The ebbs and flows of staffing as clients come and go through different shops. The shouting from the rooftops PR pushes, followed by periods of radio silence.

This one is no exception.

Every decade or so, there’s another wave of new businesses that make an appearance. Call them agencies, call them creative shops — whatever label you choose to put on them, it happens like clockwork. Some survive, some thrive, and others wilt away.

Often, those new agencies are formed by senior or experienced staff from other agencies that want to be in charge of their own destiny.

A decade ago, it was the likes of Carew Co., Red Sky, Sovrn, The Agency Creative Network, and Mitchell Palmer who made their grand entrances.

And like clockwork, another chapter in this story is being written.

It started a little over year ago with Duft Watterson, whose namesakes split from Stoltz Marketing Group to hang up their own shingle. Our friends at Boise Dev recently published a piece on them.

It continued earlier this year with the launch of Against. Founded by former Drake Cooper staffers Jennie Myers and Brad Weigle, Against bills themselves as a creative company that “focuses on helping companies define their purpose and rebel against the norm.”

Collectively, Myers and Weigle have over 20 years of experience, and have worked with clients in myriad industries, from finance and technology to consumer packaged goods, real estate and much more.

In addition to launching Against, Myers and Weigle have also developed a unique certificate of innovation and design (ID:EA Certificate), offered through the College of Innovation and Design at Boise State University.

Once again, the cycle repeats itself. The question remains — who else will join this latest group?