Rockie Awards – The Winners

Earlier in April, the Boise Advertising Federation hosted the 2026 Rockie Awards, recognizing work from around the state. Here are the winners:

BEST IN SHOW

Music Maker Giving Campaign Campaign
Nowhere & Friends Studio for Music Maker


GOLD AWARD WINNERS

Television

The One With The Elk On It
Drake Cooper for Challenge Dairy

Radio

“Dont Be Afraid to Save Money” Radio Campaign
Mitchell + Palmer for Jackson BevCo

Out Of Home & Ambient Media

We <3 Little Emergencies
Stoltz Marketing Group for Primary Health Medical Group

Direct Marketing

The Lead, Winter 2025
Stoltz Marketing Group for Snake River Farms

Online Video & Podcasts

Solar Boy
Porter Pro Media for Big Dog Solar

Digital Advertising

“Elk” Social Media Campaign
Drake Cooper for Challenge Butter

Collateral Material

Ford: American Icon: A Mustang Experience
Namebrand for Ford

Identity Programs

Athletic Club Boise Crest
Against for Athletic Club Boise

Elements of Advertising – Visual

Music Maker Stamps
Nowhere & Friends Studio for Music Maker

Sales Promotion

The Lead, Summer 2025
Stoltz Marketing Group for Snake River Farms

Ad Industry Self Promotion

Season’s Meetings
Drake Cooper

Personal Relations

Athletic Club Boise Kit Reveal: A Community-First PR Launch
Against for Athletic Club Boise

Potpourri

Boise Co-op Market Interior Environmental Design
Against for Boise Co-op Market

Print

Athletic Club Boise’s Head Coach Letter
Against for Athletic Club Boise

Complete Campaign

“We <3 Little Emergencies” Campaign
Stoltz Marketing Group for Primary Health Medical Group


SILVER AWARD WINNERS

Silver Rockie Award winners can be found in this list


CITATIONS

Citations can be found in this list

Congratulations to all, and to those who advanced to the regional competition, good luck in the next round.

From Classroom to Campaign: Boise State Ad Club x Jennie Telleria

From our friends at the Boise Advertising Federation:

The Boise State Ad Club will present their National Student Advertising Competition campaign, created over the semester in response to this year’s client, the NFL. They’ll walk through the full process, from early research and audience insights to strategy and creative, and how those pieces came together into a fully developed campaign.

The evening will also feature Jennie Telleria, owner of Against, a creative consultancy. Jennie will share her perspective on sports marketing and brand building, including her work helping launch Idaho’s first professional sports team, Athletic Club Boise. She’ll talk about her path from creative to agency owner, what it actually looks like to build ideas that resonate, and the work she’s doing to support emerging talent through Against Academy and her partnership with Boise State’s School for the Digital Future.

Together, these presentations offer a look at ideas in progress, where students step outside the classroom and into the industry, and where the next generation of creative work starts to take shape. Join us for a night of ideas, process, and perspective from both emerging talent and industry leaders.

Calling all interns! Calling all interns!

It’s that time of year again. Internship application season, that is. And here are a few of the shops currently promoting their internship programs:

116 & West: Go West Internship

Against: The Unrestricted Internship

Drake Cooper: 2022 Backstage Pass Summer Internship

Stoltz Marketing Group: Graphic Design Summer Internship

See each agency program’s link for specific details about deadlines, application details, etc.