Bob Hoffman is one of the most sought after international speakers on advertising and marketing. The Wall Street Journal calls Bob “caustic yet truthful.” Time, Inc calls him “fabulously irreverent.” The Financial Times says he’s responsible for “savage critiques of digital hype.” Fuel Lines calls him “THE most provocative man in advertising.”
Bob is author of the popular “Ad Contrarian” blog, chosen as one of the world’s most influential marketing and advertising blogs by Business Insider. He has written several books including “101 Contrarian Ideas About Advertising,” which became Amazon’s #1 selling advertising book, and “Marketers Are From Mars, Consumers Are From New Jersey,” which Amazon chose as #1 “Hot Prospect” in advertising.
Bob has been the CEO of two independent ad agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, Pepsico, Bank of America and AT&T.
In his presentation to the BAF, Bob will address the battle for the world’s most valuable customer: Nielsen calls them ““The most valuable generation in the history of marketing.” Forbes calls them “The most ignored wealthy people in the history of marketing.” Even though they control about 70% of the nation’s wealth and are responsible for over half of consumer spending, they are the target for only 10% of marketing activity. This talk is about the legends and myths regarding consumers over 50. And the enormous mistake marketers are making by ignoring them.
The Boise Advertising Federation’s next luncheon and guest speaker is scheduled for Thursday, November 20th at Beside Bardenay in downtown Boise. The luncheon features Steve Walsh, Executive Vice President, Local Television at Rentrak.
Tickets are $20 for members and $25 for non-members.
The Boise Advertising Federation is hosting a luncheon featuring guest speaker Ben Kunz, Vice President of Strategic Planning at Mediassociates:
Ben Kunz is a marketing communications innovator—specializing in planning advertising campaigns and measuring results. He is Vice President of strategic planning at Mediassociates, a leading media planning and digital strategy agency; is co-founder of eEffective, a digital advertising demand-side platform network; and is also a frequent columnist at Bloomberg Businessweek, where he writes national columns on the intersection of advertising and technology.
Visit his blog at www.thoughtgadgets.com.
Cost is $20 for BAF members, $25 for non-members.
AIGA Idaho and the Boise Advertising Federation are co-presenting a luncheon featuring Nick Thiel, Design Director at Hornall Anderson in Seattle. From the event description on Facebook:
Join AIGA Idaho and the Boise Ad Fed for lunch with Nick Thiel, Design Director at Hornall Anderson in Seattle. Nick will be discussing the idea of “Brand Largesse.”
Abstract: Building a brand is hard. Building a brand that people love is even harder. With the myriad strategies and tactics at your disposal, consider simple ways to create love by delivering joy to your consumers when and where they least suspect it.
