From the Boise Advertising Federation:
The Ad Break with Nathan Warner
Take a break. Take some notes.
The best creative direction doesn’t always start with a formal brief. Sometimes it starts with a beer and a good conversation.
Join us for the first lunch in BAF’s Ad Break speaker series, where designer and creative director Nathan Warner shares how building real relationships (and real trust) helps him get to the pain points that actually matter. You’ll see how he organizes the insights he collects along the way, which ones shaped the final work, and which ones never made it off the napkin.
You’ll walk away with: A repeatable way to turn real conversations into creative direction.
About the Speaker
Nathan Warner is a designer and creative director who helps businesses grow through thoughtful design, strategy, and storytelling. With a background in fine art, graphic design, and branding, and roots in the creative cultures of skateboarding and action sports, he brings a hands-on, collaborative approach to every project. Based in Boise, he works with brands to build meaningful identities and creative experiences that connect with people.
About The Ad Break
The Ad Break is BAF’s lunchtime speaker series, where advertising, marketing, and creative pros take a break from the break room. Come for a casual talk or Q&A with someone worth listening to, and stay for lunch with 45-50 of your Treasure Valley peers: agency lifers, in-house marketers, freelancers, and students.
From the Boise Advertising Federation:
In the dynamic world of advertising, AI stands as a powerful ally. From predictive modeling to personalized list curation, AI ensures that your marketing efforts remain relevant and impactful. At Media Now, we are dedicated to keeping our partners informed and ahead of the curve.Performance Today. Eyes on Tomorrow.
AI’s role in marketing is multifaceted and immensely beneficial. Its ability to analyze vast amounts of data allows for the hyper-personalization of content and ads, transforming how businesses connect with their target audiences. This technology has become a game-changer, offering new avenues for engagement and conversion.
Transform Your Marketing Landscape with AIExplore the revolutionary ways AI enhances marketing:
Personalized Campaigns: Deliver tailor-made content that resonates with everyone.
Predictive Analytics: Anticipate trends and consumer behavior to stay ahead.
Automated Customer Experiences: Streamline interactions and boost customer satisfaction.
Join us to discover how AI can elevate your marketing strategy, ensuring you stay competitive in an ever-evolving digital landscape.
Food to be Included:
Soup/Salad/Sandwich Buffet
From our friends at the Boise Advertising Federation:
Featuring Luke Asa Guidici
No one likes hearing that they are wrong, but when you work in a creative field — a big part of your job is being told you are wrong over and over again. This is the “notes process” and it can be one of the most frustrating parts of working in a creative field, but when done right it’s a collaborative journey that allows projects to reach their highest potential. In this talk, Luke Guidici will share some insights and experiences from his 20 years working in Hollywood. Along with some examples of the process of making INVINCIBLE he’ll discuss the five steps crucial for success both as a client and as a creative.
About Luke Asa Guidici:
Originally from rural Washington State, Luke broke his family’s TV when he was six. Free to spend his days imaging new worlds, he grew to love storytelling. After over 15 years in Los Angeles where he worked on animated projects for Dan Harmon, HBO Max, Universal Pictures, and Louis CK, he moved to Boise, Idaho where he continues to practice his craft of editing, writing, and directing. Currently, he is the Supervising Editor on Amazon Prime’s hit animated show, “Invincible.”
From The Boise Advertising Federation:
Joe Bosack has spent his entire 30-year career working as a designer in sports. From his Pennsylvania studio, he has created visual identities for some of the most iconic brands in the world. Joe will talk about his career, share some of his greatest hits, and tell you why he thinks he is one of the luckiest guys on the planet.
Event includes a build-your-own taco bar for lunch.
From the Boise Advertising Federation
Don’t miss out on a speaker event that maps out how to go more places with your customers and branding. Join us Wednesday, November 13th at 12pm for JOURNEY ON: Exploring the Consumer Journey & a Fireside Chat with Beyond Clothing for a jam-packed hour-long experience over a soup, salad & sandwich bar.
Roam with a panel of local thought-leaders on understanding the impacts and importance of a customer’s journey. Then go for a deep dive into the rising outdoor gear star Beyond Clothing with their Director of Digital Marketing and E-Commerce, Andrew Connor.