Get Your Think On with Brett Craig

Get your think on with Brett Craig

From our friends at the Boise Advertising Federation:

Get Your Think On! | Thursday, September 22nd | 5:30pm | Berryhill Gernika Room

Tickets: $15 Members | $20 Non-Members | $10 NSAC Students

Brett Craig joins us after recently being named to The Adweek 50, a list of the fifty top marketers in America. With nearly 20 years of experience at top national agencies such as TBWA/Chiat/Day, LA and Deutsch/LA, his work has been recognized by every major international award show. He has led advertising and communications for brands such as Sony PlayStation, Call of Duty, Washington Mutual and Pepsi. He currently is an Executive Creative Director at Deutsch/LA and oversees Taco Bell, Dr Pepper and 7UP.

In his presentation to the BAF, Brett will address the importance of collaboration in business and agencies from excerpts from his book, “Collaborate or Die: How Being A Jerk Kills Ideas and Careers.” His presentation will provide ideas on better ways to collaborate, and help foster a more creative environment in your business. If you’re coming up in the advertising biz, managing a team of creative people, ever struggled with this issue personally (haven’t we all?), or just want to enjoy some delicious appetizers and cocktails from Berryhill while checking out some of the world’s best ads, you should join us for this presentation.

BAF Kickoff

BAF Kickoff Event

BAF 2016 Kickoff Event | Thursday, September 15th | 5:30PM @ Payette Brewing Tap Room (River St. Location)

Free event. Food Trucks on site, drinks and food available for purchase.

BAF Kickoff Event

The Boise Advertising Federation is kicking off their 2016-2017 season this Thursday, September 15th at 5:30 p.m. with an event at the Payette Brewing Tap Room on River St. in Boise.

BAF Kickoff Event

Get Your Think On! Turning digital trends into strategies and investments into returns

Get Your Think On! Turning Digital Trends into Strategies and Investments into Returns

Remember the good ol’ days? When you could just throw up a banner ad on a local publication’s site? Your audience would love the ad and click like crazy, bringing record traffic to your website?

No, you don’t. Digital advertising has never been that straightforward, and it certainly isn’t now.

Sr. Director of Digital Innovations with Centro, Ryann Manchee, will pain a picture of the current state of the industry and what consumer patterns are causing the most commotion. This seminar will dissect five individual trends, suggest best practice campaign tactics to reach these particular consumers, and take a look at how these trends will shape the strategy and performance of digital ad campaigns in the new year.

Expect to hear about:

  • Planning around the proliferation of devices in an increasingly connected consumer audience
  • Dealing with the no-click consumer
  • What to do with your stockpile of data
  • How to connect with consumers who don’t stay put
  • Tapping the rapidly growing video consumption trend
  • How to deal with ad fraud, blocking and visibility