New Hire at DaviesMoore

JJ O’Dell has joined DaviesMoore as a Media Buyer.  Prior to joining DaviesMoore, he was the marketing coordinator for the state’s largest auto auction.

JJ is a graduate of the University of Idaho.

Congratulations JJ.

Your Thoughts: The Idaho Lottery

Yes, the Idaho Lottery is always a subject that will get people talking.  It’s a high profile account and extremely visible work.

That being said, over the past month or so, what looks to be the first large-scale push for the Idaho Lottery from DaviesMoore has been making the rounds.  To date I’ve seen television spots, billboards and banner ads, and it wouldn’t surprise me to find out that radio is also running.

I’m going to reserve judgement on the work, because I’d like to know what you, dear readers, think of it.  Good? Bad? Indifferent?

The comment lines are open, but let’s keep things civil and professional.

New Leadership for BAF’s 100th Year

At the recent Three Ounces + Ice event, the Boise Advertising Federation announced their new board members for the year, which marks the BAF’s 100th Anniversary.

All the details from the BAF:

The Boise Advertising Federation (BAF) named their 2009-2010 board members to lead the advertising trade organization, effective June 1, 2009. Shane Vaughan, vice president of marketing at Balihoo, will serve as president for the BAF’s 100th anniversary year.

“I’m honored to be elected BAF president in this, the 100th anniversary year of the organization. The talent in the BAF and the Boise advertising community as a whole is stunning. We’re committed to continuing to build outstanding educational, networking and award programming for the advertising and marketing community throughout 2009-2010”, said Vaughan.

Vaughan succeeds Jason Hamilton, Fuel3 Advertising, who will now serve as chairman of the board.

Board members were voted in by the membership at the annual Past Presidents and Installation event on May 28th. Also during the event, Brian Harrison, Almost Live Productions, received the BAF member of the year award for his outstanding contributions to the organization.

Additional board members include:

Edward Moore, DaviesMoore, executive chairman of the board
John Drake, Drake Cooper, 1st vice president
David Jensen, Oliver Russell, 2nd vice president
Carolyn Sali, DaviesMoore, 3rd vice president
Madeline Rutledge, KIVI-TV, executive secretary
Jennie Myers, Drake Cooper, creative awards show chair
Laurie Asin McMichael, KTVB News Group, fundraising chair
Robbin Gibson, Drake Cooper, membership chair
Sandy Anderson, Journal Broadcast Group, creative awards show judging chair
David Noot, Noot Group, programs chair
Laura Herrick, Foerstel Design + Marketing, public service chair
Kelsey Merida, KIVI, education chair
Lindzee Frei, Stoltz Marketing Group, publicity chair
Holly Sue Kerns, Kerns Branding, government relations chair
Crissie McDowell, Stoltz Marketing Group, website chair

The Boise Advertising Federation is a non-profit volunteer trade organization made up of members in the marketing, advertising, design, web, relationship marketing, mass media and public relation industries. As the oldest trade organization in Idaho, the BAF’s primary goals are to educate and promote professional development among the membership; and guide and protect the advertising industry from unwanted legislation. The BAF offers professional development seminars, informative luncheons and industry networking events.

For BAF membership inquiries contact Robbin Gibson or visit www.boiseadfed.org/about.

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Today the Idaho Lottery announced that, after a competitive review, they have awarded the Marketing Services Contract to DaviesMoore.

From the Idaho Lottery’s press release:

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Boise – The Idaho Lottery will begin its third decade of operations with a new marketing and advertising agency. This morning, during a regularly scheduled Idaho Lottery Commission meeting, the Idaho Lottery announced its “Notice of Intent to Award” a new, eighteen-month Marketing Services contract, with the possibility of two, one-year extensions, to the Boise marketing firm of DaviesMoore. With the new contract scheduled to begin on July 1, 2009, DaviesMoore replaces 19-year incumbent Drake-Cooper.

“The Idaho Lottery underwent a rigorous, diligent, and transparent process to make today’s recommendation,” stated Jeff Anderson, Idaho Lottery Director. “Today’s announcement of our Intent to Award this contract to DaviesMoore represents their ability to meet our marketing and advertising needs for the best value to the citizens of Idaho.”

After what was termed a spirited, professional competition from many well qualified agencies across all of Idaho, DaviesMoore received the recommendation from the Lottery’s evaluation committee and its Commissioners this morning.

“We see a powerful synergy taking place with DaviesMoore,” added Kym Pratt, Deputy Director of Marketing. “They have stable leadership mixed with a young, energetic creative team that we hope will bring a fresh approach to our advertising and continue to improve our efforts in new media and social marketing.”

Davies & Rourke and Marketing Media Group (MMG) combined firms to create DaviesMoore in March 2009.  Collectively, the two groups bring together over 65 years of advertising experience in Idaho.  As a firm, DaviesMoore currently has a staff of 14 employees and focuses on finding results driven marketing solutions based on strategic planning and careful brand management.

The contract, which had been held by Drake Cooper, will go into effect on July 1, 2009.  The contract is slated for an 18 month time period, with two one-year options for renewal.