Street level views of marketing & advertising in Idaho
Fahlgren Mortine in recently made another addition to the team in their Boise office.
Beth Beechie is the latest to join the firm, as an account executive, and will support several Boise-based accounts, including the J.R. Simplot Company and Idaho State Dental Association.
Before joining Fahlgren Mortine, Beth was most recently with DaviesMoore, and prior to that served as marketing director at Hummel Architects. Beth is a graduate of the University of Montana.
Ernie Monroe, a fixture in the marketing and advertising industry for the past four decades, is now kicking his cowboy boots up in retirement.
Last week, Ernie officially retired from DaviesMoore, where he’s spent the last seven years, following the merger of Davies Rourke and MMG into DaviesMoore.
Before joining Davies Rourke in 1994, Ernie spent 15 years in advertising business in the Midwest, where he created and produced campaigns for national and regional consumer and business-to-business products, including food, beverage, financial services, and hospitality.
In his blog post about Ernie’s retirement, Edward Moore wrote:
…But, eight years ago, I got the opportunity to work with Ernie. I discovered something about what was inside the large artist in cowboy boots I’d met years earlier. It turns out, Ernie is a sweetheart.
I’ve learned this through late night, heart-to-heart talks about the industry. I’ve learned this by watching his desire to do good work. I’ve learned this watching him take younger designers, illustrators, and creative directors (some who were technically his boss) under his wing to impart knowledge and advice that can only be gained through years of the hard knocks in this business. I’ve learned this by watching him dance with Mary and by listening to Mary talk about her husband. I’ve learned this by watching his eyes as he talks about his son, Ted.
Ernie is blunt, but speaks the truth. He is wickedly talented with a pencil in his hand, yet unafraid to learn the ways of the mouse. Ernie has cheated death and found true love. He has driven fast, taken lots of chances and made a career out of what he loves. Ernie has made an impact on me and our business.
We’ll miss him around here. Congrats on your retirement.
Also, a few weeks earlier, the crew at DaviesMoore gathered to hear stories from Ernie and advice accumulated throughout his career:
Enjoy your retirement, Ernie. You’ve earned it.
DaviesMoore is looking to add several new faces to their team, and has a number of job openings listed on their website, including:
For more information and how to apply, follow the links on the respective job titles.
We’ve heard of a few new hires and additions recently. Here are some we’ve come across:
Jodi Sali, Senior Copywriter & Director of Production, DaviesMoore
Jodi joins DaviesMoore after a 20+ year career in radio that included on-air, engineering and production roles. Most recently, he was Director of Production Awesomeness at Town Square Media.
Kristin Fitzpatrick, Digital Account Coordinator, DaviesMoore
Another recent DaviesMoore addition, Kristin received her Bachelor of Arts degree from Humboldt State University, and was previously with Conservation Voters For Idaho (CVI) as a Membership, Events, and Communication Coordinator.
Tyler Schnur, Engagement Specialist, Drake Cooper
As Engagement Specialist, Tyler interacts within the digital realm and creative spaces at Drake Cooper. He was previously a Communications intern in the United States Senate for Senator Mike Crapo, and graduated from Boise State University with a BA in Communications-Public Relations.
Nichole Santa Maria, Digital Sales Manager, KTVB News Group
Nichole was recently appointed digital sales manager with KTVB News Group. She was previously senior digital account executive and KTFT digital sales manager. Nichole is a graduate of Gonzaga University with a master’s in communication and leadership.
Nichole also replaces occasional IAA contributor Don Day, who announced that he was leaving KTVB after 17 years with the organization.
Who else have we missed?
The folks at DaviesMoore let us know they have two new job openings they are actively recruiting for:
The successful candidate for this role will be someone who is dynamic and innovative in their approach to web development. We are looking for someone who can collaborate, conceptualize, build and maintain websites for a variety of clients.
We take pride in developing a custom web experience tailored to the brand’s objectives while integrating into the overall marketing strategy seamlessly. We seek to provide our clients with engagement websites that don’t simply provide a brochure of products and services but start and continue a dialogue with its visitors.
This approach to web design and development requires someone who doesn’t just build a site to a PSD or to meet client requirements but rather someone who thinks beyond what the client says they want and what will really move the dial for their business. Knowing when it makes sense to add interactivity or unique functionality and then having the confidence to coach the client and then build it will require someone who is a self-starter and constantly stays on top of trends in web design. This person will always be educating themselves as to how to create new ways of engagement via the web regardless of the device a person chooses to access it.
The ideal candidate will also be agile yet efficient and organized, highly skilled, confident, curious and a joy to work with.
Required skill set:
Inherent talent the ideal candidate will already possess:
What’s in it for you:
Digital Account Coordinator – Automotive
The primary area of responsibility for this position is to provide support and coordination on the agency’s largest account specific to digital needs including social media, search, paid media, creative, copy writing, reputation management and web development. This includes maintaining a high level of awareness and organization with client activities, detail-oriented management, and professional communication with key client contacts as needed, and ability to coordinate internal personnel and 3rd party vendors.
The individual who fills this position must be driven and exemplify strong leadership qualities, as well as fit into the agency’s established culture.
Position responsibilities will include:
Education and Training:
Applicants must have a bachelor’s degree in advertising/marketing or relevant field. Successful candidate will need to be able to manage a wide variety of tasks at one time with a strong emphasis on attention to detail.
In addition, applicants must:
To apply for either position, submit cover email and resume and/or portfolio to careers@daviesmoore.com with the job title in the subject line.