Rockies – The Winners: Collateral

Annual Report – 4 Color:

Silver RockieTracy Communications
Idaho Department of Lands, The Land Where Miracles Grow
Concept:  Tom Donahoe
Copy:  Jim Lane
Art Director:  Jeremy James
Photographer:  Stock
Production:  Jeremy James
Producer:  TableRock Printing

Brochure – 4 Color:

Silver RockieWhiptail Graphics
Agri Beef Company, Agri Beef Company Brochure
Concept:  Kristin Thornton, Asa Nims
Copy:  Kristin Thornton
Art Director:  Asa Nims
Photography:  Steve Welsh, David Stoecklein
Production:  Asa Nims
Separation:  Joslyn & Morris
Producer:  Joslyn & Morris

Citation: PhotographyMMG
University of Idaho, University of Idaho Viewbook
Concept:  Edward Moore, Jason Sievers, Michael Reagan
Copy:  Jason Sievers
Art Director:  Jason Sievers
Photographer:  Tri-Digital Group, Jason Sievers, University of Idaho, Joe Pallen
Production:  Jason Sievers
Producer:  Joslyn & Morris

Poster Single or Campaign:

Silver Rockie – MMG
Neurolux, Dressy Bessy Poster
Concept:  Aaron Grable
Art Director:  Aaron Grable
Production:  Aaron Grable
Illustrator:  Aaron Grable
Producer:  Boise Radio

Brochure – Series / Campaign:

Citation: Spiral Bound BookletOliver Russell
Clearwealth, Clearwealth Collateral
Concept:  Toby Robin
Copy:  Kelli Fulton
Art Director:  Toby Robin
Production:  Tony Tino

Poster Single or Campaign:

Gold RockieDrake Cooper
Northstar Cycle Couriers, Patron Saints Posters
Concept:  Joe Quatrone, Jennie Myers
Copy:  Joe Quatrone
Art Director:  Jennie Myers
Photographer:  Tri-Digital Group
Producer:  Blueprints Plus

The New Boise Agency Suspense is Over

A little over a week ago, NewBoiseAgency first appeared on the scene, with a full page ad in the Idaho Business Review, a Twitter profile and a teaser website. The folks behind the scenes started following, and actively engaged with many within the marketing and advertising community on Twitter – myself included.

Central to their campaign was the reveal of the merger of two Boise advertising agencies.

Today, that reveal is complete.

Davies Rourke and Marketing Media Group have joined forces to create DaviesMoore.

From their official announcement:

Two Boise based advertising agencies Marketing Media Group (MMG) and Davies Rourke announced Tuesday that the two companies will join forces to form DaviesMoore.

“We are all excited about this union as it will not only benefit both agencies, but it also greatly benefits our clients because they get both years of experience and wisdom combined with an abundance of energy, talent and fresh ideas,” said Edward Moore, president of DaviesMoore. “On the surface, there’s a contradiction because we are a truly diverse group of people with differing perspectives, yet it’s clear that we have a common goal: to provide the best marketing recommendations and solutions possible to generate positive results for our clients in a time when they need a positive return on their investment more than ever.”

DaviesMoore, who can now claim to be both the newest and oldest advertising agency in the state of Idaho, draws on the history of Davies Rourke, which was originally founded by Ken Davies as Givens-Davies Advertising in 1953, and then incorporated as Davies & Rourke Advertising in 1973. It also harnesses the momentum that MMG has gained over the past 11 years. MMG, founded in 1998, has grown from an original staff of three and a shared office space with the Idaho Steelheads to their current size and a client roster that includes sport entertainment, recreational, retail, higher education, packaged goods and more.

DaviesMoore will service the existing client rosters of both Davies Rourke and MMG. The combined offices will be located in what is now the former MMG office space, at 6th and Bannock in downtown Boise.

To Edward Moore, Jeff Nielsen and the entire staff of DaviesMoore, congratulations on the merger, the week-long launch anticipation, and what will certainly be a long and successful tenure in the business.

MMG’s Work for University of Idaho Awarded

Marketing Media Group’s Legacy of Leading campaign for the University of Idaho was recognized recently by the Council for Advancement and Support of Education. The agency, along with the University, received two Gold Medal CASE Awards at this year’s CASE District VIII Conference, held February 18 – 20 in Seattle.

Specifically, MMG and U of I were honored in the Video and Multimedia category (Advertising Spots and Public Service Announcements) for their 60-second television spot titled, “I am more than the University of Idaho,” and also in the Web Site category (Web Site Special Feature) for the university’s innovative degree finder.

North by Northwest handled production of the television, and c308 Marketing developed the website.

The 60-second spot was primarily used at recruiting and alumni events and was part of a television campaign that featured three other 30-second commercials that ran in the Boise and Spokane markets. The Degree Finder Web Site is an addition to the university’s revamped Web Site and features a user-friendly method of matching prospective students’ interests with multiple degree options.

Congratulations to MMG, University of Idaho, and everyone else involved in this campaign. If you’d like to learn more about how it all came to be, MMG also has a Case Study of the entire process available on their website.

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Upcoming Event – Legends of Advertising Golf Tournament

It’s that time of year again. The Boise Advertising Federation is putting on the Legends of Advertising Golf Tournament.

The golf tournament, in honor of Britt Bowden and Rex McArthur, will be held on Friday, October 3rd at BanBury Golf Club. It begins with a shotgun start at 10:00 AM, and includes a barbecue following what promises to be a day spent hurling obscenities at a little white ball.

Registration is open until Monday, September 22nd. If you’d like to register, or be a sponsor for the event, contact Carolyn Weske at MMG.

Costs are as follows:
Single Player: $125, including BBQ
Foursome: $425, including BBQ

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MMG’s Work for Gold’s Gym Recognized

Marketing Media Group’s work for Gold’s Gym Treasure Valley was recently recognized by Gold’s Gym International. More specifically, their work received high honors in three areas:

Best Overall Fitness Program
Best American Diabetes Campaign
Best Marketing Campaign

More details can be found on the Shop Talk section of the MMG website.

Congratulations to the entire MMG crew.

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