Headline Roundup

Here’s a few of yesterday’s headlines:

Direct Marketing to Comprise 53% of ’09 Ad Spend – via MarketingVOX

ConAgra’s Parkay Tub Is Talking Again – via MediaPost

Making The Case For Brand Building Through Hyper-Targeting – commentary via MediaPost

Local Ads: Falling Revs, Media Peril – via MediaPost

BBDO Refills with Starbucks – via Brandweek

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