Headline Roundup for December 15th

Viral Video Hits Blur the Authenticity Line – via Adweek

Ad Clutter Hurts Brand Reps, Numbs Users – via MarketingVOX

Pew: Most Will Access Internet Via Mobile By 2020 – via MediaPost

Big Isn’t Necessarily Better, Auditor Finds Starcom Buys Best – via MediaPost

Mistakes Made When Targeting TV Ads – via Ad Age

The ‘Verbing’ of Brands – via Adweek

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