agency news

New Hire and Practice Area for Red Sky PR

Posted in agency news, new hires on January 18th, 2010 by Brian – Be the first to comment

Red Sky Public RelationsRed Sky Public Relations has added to their staff once again.

Ashley Ford has joined the organization as Public Affairs Practice Group Leader, where she’ll be heading up their new Public Affairs practice.  This practice will serve as the Idaho component of a regional affiliation that also covers Oregon and Washington.  “We see opportunities for a sophisticated, non-partisan public relations approach to working with government at all levels in Idaho,” said Red Sky President Jessica Flynn.

Prior to joining Red Sky, Ashley was the Principal Land Use Planner of the Rose Law Group’s Boise office, where she was involved in a wide range of land use and development issues.  She holds a Masters degree from Idaho State University, and a Bachelor of Science degree from Truman State University.

Congratulations Ashley.

Top Nine of 2009

Posted in agency news on January 3rd, 2010 by Brian – Be the first to comment

Curious as to which Idaho Ad Agencies posts were the most popular last year? Well, I was.  So below you’ll find the top posts of 2009, based on traffic to individual posts.

  1. Your Thoughts: The Idaho Lottery
  2. Rockies – The Winners: Public Relations
  3. Changes at Drake Cooper
  4. Idaho Lottery Awards Marketing Services Contract to DaviesMoore
  5. The New Boise Agency Suspense is Over
  6. Hey Boise: Portland’s Talking Smack
  7. Rockies – The Winners: Public Service
  8. Spotlight on Creative: To Hell With Prep
  9. Ignite Boise 02

A couple of disclaimers: The site was moved over to it’s current location in April of last year, so numbers from the first few months could be a bit off.  Also, since you can read individual posts on the home page without clicking through, that (most likely) has impacted the numbers as well.

But there you have it.  And off we roll into 2010.

New Hire at Wirestone

Posted in agency news, new hires on November 24th, 2009 by Brian – 1 Comment

Here’s one that popped up on my radar last night, and again this morning via Twitter:

Wirestone Twitter Update

And for thos who may not follow along on Twitter, or who might like the translation:

Kevin Gamache has joined Wirestone’s Boise office.  He’ll be working with the group focused on SEO, SEM, PPC and Analytics.

I’m also happy to say that Kevin’s name has been removed from the Available Talent list.

Please join me in congratulating Kevin.

Spotlight on Creative: To Hell With Prep

Posted in agency news, recent work on November 11th, 2009 by Brian – 3 Comments

If you’ve ever worked in a restaurant, you can likely appreciate this one…

To Hell With Prep was rolled out recently by Stoltz Marketing Group for Simplot Food Group’s RoastWorks line of products.  It is targeted at restaurant operators to help them “see the waste and futility of preparing their own roasted vegetables versus using Simplot’s RoastWorks brand of pre-cut, pre-roasted vegetables.”

To Hell With Prep - Simplot

The site includes a video dramatizing the impact that prep can have on a kitchen, cost comparison calculator, product coupons, recipes and other things that you’d expect a restaurant or kitchen owner/manager/operator to be interested in.

The site is part of a larger campaign that also includes print ads in trade publications, PR, a trip sweepstakes and more.

[Insert Appropriate Holiday-Related Headline Here]

Posted in agency news on November 9th, 2009 by Brian – Be the first to comment

Sorry, I just couldn’t bring myself to write a holiday-related headline this early in the season.  But the fact of the matter is that ‘the season’ is here.  And here’s one notable example:

Drake Cooper is putting on their Second Annual Turkey Drive, benefiting the Idaho Food Bank.  As they did last year, the folks at Drake are collecting turkeys to be donated to the Idaho Food Bank.  This year’s drive takes place on Friday, November 13th from 8:00am – 12:00pm.  Coffee and doughnuts will be available for everyone who brings in a turkey.

Another twist this year involves a little friendly competition: The agency/company/group that brings in the most turkeys this year will receive a prize package (of course you’re all free to write down Idaho Ad Agencies as the organization — really, I wouldn’t mind).

Flying High with Harrison Ford

Posted in agency news on October 22nd, 2009 by Brian – Be the first to comment

That’s just what the folks from Peppershock Media Productions did last month.

In September, Peppershock was asked to help shoot aerial footage of the Idaho backcountry for Wings Over the Rockies Air & Space Museum.  More specifically, the footage was shot for a piece that will be shown during the 6th Annual Spreading Wings Gala, honoring Harrison Ford for his “tireless dedication to promoting aviation and the aerospace community.”

Footage from Idaho was shot over the course of several days, with flights originating from McCall each day.

Peppershock has more details about the experience, as well as a variety of behind-the-scenes / location photos on their blog and Facebook Page.

New Happenings from Oliver Russell

Posted in agency news on October 19th, 2009 by Brian – Be the first to comment

A couple of new/notable items from the folks over at Oliver Russell:

Neal Moore has been hired as Creative Director.  Neal comes to Oliver Russell by way of Pasadena, California, where he was most recently with The Kern Organization in Los Angeles.

BtoB Magazine named Oliver Russell among the top 100 direct marketing agencies in the United States.  This marks the third year in a row that they’ve received this recognition.

A Familiar Face in a New Place

Posted in agency news, new hires on October 13th, 2009 by Brian – Be the first to comment

While catching up on some neglected feed-reading over the past few days, I was surprised by an entry on Rizen Creative’s blog: Welcome, Jason.

And now, for the abridged version:

Jason Hamilton has left Fuel3, and is now with Rizen Creative.  While their blog post was not clear as to what Jason’s role is within the agency, I’m sure that he’ll be a great addition to their team.

New Hires at Red Sky PR

Posted in agency news, new hires on October 9th, 2009 by Brian – Be the first to comment

The staff of Red Sky Public Relations continues to grow.  Most recently, they’ve added:

Tracy Bresina - Red Sky PRTracy Bresina as Business Manager.  Tracy joins Red Sky with more than 10 years of experience in accounting and human resources, including time with Saint Alphonsus Nephrology Center, Idaho Nephrology Associates, and Intermountain Orthopaedics.  Prior to joining Red Sky PR she was with Idaho Community Foundation

Tracy is a graduate of Boise State University, with degrees in Psychology and Business Administration.  She is also a founding member of the Little Black Dress Club, and volunteers her time to the Idaho Humane Society and Women’s and Children’s Alliance.

Jenn Connor - Red Sky PRJenn Connor as Account Executive.  Jenn comes to Red Sky by way of the Treasure Valley Family YMCA, where she spent 14 years, including the last six as Marketing and Communications Director.  There she was responsible for developing the overall marketing and communications plan, branding guidelines, media and donor relations, staff development and more.

Jenn is also a graduate of Boise State University, with a degree in International Business, with a marketing emphasis.  She too volunteers her time to the community, including events such as Rake Up Boise, MS Walk, and in her children’s classrooms.

Giving Back. And Getting Recognized

Posted in agency news, pro bono, recognition on October 7th, 2009 by Brian – Be the first to comment

Congratulations to Stoltz Marketing Group — they are among this year’s award winners of the 2009 National Philanthropy Day® – Idaho Awards for Philanthropy winners from the Association of Fundraising Professionals – Idaho Chapter.

Stoltz Marketing Group was named Outstanding Media for their work with nonprofit organizations such as Idaho Rivers United, Big Brothers Big Sisters of Southwest Idaho,  and Big Brothers Big Sisters of America.