There seems to be a trend in the types of agencies that we have around here.
There are those who are perfectly content to do business the way that they’ve always done it. It’s a proven formula, and has always worked in the past, so why change now? It seems that agencies in this mind-set are those who work primarily with local or regional clients, and aren’t willing to take a lot of risks.
There are the agencies that focus more on the larger clients, and as such don’t give the appearance of having much of a presence at the local level. They crank out their work as a satellite office for whatever larger entity they’re a part of, and leave it at that.
There are also those who are willing to take a few risks with/for their clients and try new approaches, different tactics, etc. These are the types of agencies that are getting a lot of attention in the larger “agency world as a whole” press, and the ones that everyone seems to be fawning over.
Then there are the shops that are the shops that seem to be dabbling a little in each of the other areas. These are the ones that, while they are most likely profitable at present, probably don’t have any sort of defined business direction, and as such you’ll find different groups within the organization trying to go different directions. These are the ones that will eventually have to “grow up” if you will, and make a decision about what kind of business they want to be.
I’ve got my opinions about where I think a good number of the agencies in Idaho fit into this list, but I’d like to know what those of you reading this think about it. The “target for discussion” is up. Feel free to shoot holes in it.
Technorati tags: ad agency commentary