Local work for large clients – does it happen?

I ran across an article yesterday on Adweek’s website, noting that Supervalu has shifted some of the work for its chains to a new agency. While this happens on a daily basis, and I wouldn’t normally take too much notice of it, part of the article got my attention:

Interpublic Group’s Dailey in West Hollywood, Calif., takes over on the Albertsons, Acme, Jewel-Osco and Shaw’s/Star Market properties. Independent Duncan & Associates in Los Angeles had handled those accounts.

So here we have Dailey & Associates in West Hollywood, California, taking over the portion of the Albertsons business that Supervalu purchased back in June. This portion of their business was previously handled by Duncan & Associates, in Los Angeles, California. For those keeping track, Albertsons was founded in, and had their corporate headquarters located in Boise, Idaho.

This got me thinking — when was the last time that an agency in Idaho handled any significant amount of business from Albertsons? Ever? Sure, there are piece-meal projects that likely pass through the local shops, but they come no where close to the $137 million in media alone that Albertsons ($100M), Acme ($20M), Jewel-Osco ($15M) and Shaw’s ($2M) spent in the last year and a half.

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More Job Openings

While thumbing through The Idaho Statesman this weekend, I caught a couple of jobs in the careerbuilder (formerly known as the equally descriptive, but less branded-content name of “help wanted”) section.

Associate Creative Director/Art Director at Rizen Creative. Yes, this is the same position that I made note of last week here.
Sales / Marketing with DTX Media. That particular job was horribly non-descript, but you can find what little information they did provide here.

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More Anonymous Job Postings in Boise

I ran across a few more anonymous job listings on the Boise Craigslist site:

Editing/Proofing Position at Marketing Firm – for a “progressive and rapidly growing advertising and marketing firm in downtown Boise”
Part Time Public Relations/Media Writer – Looking for a strong part time public relations writer/assistant who can create media releases, work with clients to create media opportunities, call on editors and write short articles etc.

Once again, if anyone would like to shed some light on who these openings are for, I’m sure there are readers who would like to know.

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