Will the next couple of weeks be a flurry of activity, or will everyone just coast through the rest of the month? Perhaps a good indicator would be to give North by Northwest a call and see if you can schedule any studio time before the end of the month. I’d be willing to guess that you won’t be able to.
The reason behind it? Awards, of course. In order to qualify to next year’s awards, a spot must run before the end of the year (see Apple’s 1984 for a classic, and locally relevant, example).