I had the opportunity to attend the BAF luncheon this past Friday, with guest speaker Bart Cleveland, and I’m glad that I did.
It was refreshing to see the simplicity of Bart’s presentation. He wasn’t intentionally trying to wow anyone — the work did that all on its own. His message was simple: Do good work. Of course he also went on to explain that good work doesn’t just happen overnight. It is a result of everyone’s efforts to make all of the pieces come together for the client at the right time.
Bart also stressed the fact that success doesn’t just happen overnight. It’s a result of many years of hard work and frustration, with a little luck sprinkled in as well.
I’m sure everyone who was at the luncheon has their own take on what Bart had to say and present. I, for one, am glad that I took the time to hear what he had to say. For anyone who wasn’t there, you missed out. You can, however, read Bart’s columns on the Ad Age Small Agency Diary to get an idea of what he had to say.
And to Bart Cleveland — thank you for taking the time to come up to Boise Idaho and visit with us for a while.