Headline Roundup

Social Media: The Link Between Advertising and Public Relations – via Talent Zoo

Why Emotional Marketing Sells – via Talent Zoo

Buick counting on Greg and Laurie Robbins – via Automotive News

Future Thinking – via Adweek

BAF Event: Past Presidents and New Board of Directors

The Boise Advertising Federation’s final event of the season is coming up on Thursday, May 20th.  At this event they’ll recognize Past Presidents, introduce the new Board of Directors, and see this year’s  Boise State University NSAC team’s presentation.

Boise Advertising Federation - Past Presidents EventCheck-in starts at 5:00 p.m. at Beside Bardenay.  Past Presidents recognition will take place at 5:30, and the BSU/NSAC presentation is at 6:00.  Social hour at 6:30.

The event is $10 for BAF members, and $15 for non-members, which includes your first drink and appetizers.

Boise Cutters May Meeting

The May meeting of the Boise Cutters is being held on Tuesday, May 11th in the den of the Owyhee Plaza Hotel.  This month’s meeting will feature guest speaker Andy Lawless from HipShot Productions.  From the event’s description:

He’ll be taking us through his specific style and giving some pointers on working in the field. Andy has had a long and interesting career in the biz. He’s was a Production Supervisor for Wes Anderson’s “The Life Aquatic with Steve Zissou” and has most recently worked with local production company Wide Eye Productions alongside Bill Krumm and Tom Hadzor, our guests from last month. Also, we’ll have local filmmaker Seth Randal in to speak about how his short is coming along. He’ll have a re-cut for the group to take a look at.

The May meeting again promises to be a good time for networking, learning, and discussing the creative side of Boise and beyond. Please make time to join us on Tuesday, the 11th of May at 7pm in the den of the Owyhee Plaza.

The meeting will kick off at 7:00 p.m.

Headline Roundup

Duke study: TiVo doesn’t hurt TV advertising – via Triangle Business Journal

Bud Light to Be NFL’s Official Beer – via Wall Street Journal

BBDO Snatches Webby Agency Award – via Adweek

Industry Explores New Compensation Model for Talent – via Ad Age

Setting Aside Humble and Understated…

…for the moment at least.

Because this is the point at which I get to say that the Idaho Ad Agencies blog is now the award-winning Idaho Ad Agencies blog.

Bear with me – the boasting will be over soon.

The Idaho Ad Agencies blog recently received an Excellence award at Capital City Communicator’s inaugural IMPACT Awards.  It was one of 31 winners in 15 categories at the event, which also included awards to our friends at Rizen Creative, Red Sky Public Relations, FusionSet, Murphy Media Services, SOVRN Creative and many more.

So with that little bit of bragging out of the way, we offer a hearty congratulations to all of this year’s winners.

We now return you to your regularly-scheduled programming already in progress.