Author: Brian

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Why Yes, Lamar and Clear Channel are Giving Thanks

From Adweek: Digital Billboards Safe, Another Study Says

Tantala analyzed eight years of traffic accident data — more than 60,000 accident reports from the Ohio Department of Transportation — for the same seven digital billboards it examined in a 2007 study. In addition to the two Cleveland studies, a separate survey was released earlier this year for Rochester, Minn. The conclusion for all three studies was the same: Digital billboards are not linked to traffic accidents.

Another interesting tidbit from this article: Lamar’s 1,135 digital billboards, now representing about 10 percent of the company’s revenue, are leading the recovery at the company.

While digital boards represent 10 percent of their revenue, I’d be curious to find out what percentage of their total inventory (total of all boards) that number represents.  Anyone have any insight?

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Chasing the Answer to an Identity Crisis

At some point in time, every agency has likely been faced with this question: What kind of agency are you?

Darryl Ohrt, founder of Plaid, takes a swing at answering that very question from a small agency’s point of view on the Ad Age Small Agency Diary.

From his piece:

When people ask about our agency, I often struggle with an industry categorization. I’d never use the term “traditional” to describe our operation, yet I don’t believe that “digital” is the best descriptor, either. For that matter, do traditional agencies even call themselves “traditional”? Probably not.

It’s a worthwhile read, and an interesting take on the question.  Take a few minutes to give it a look — I’m sure you’ll be able to relate to some, if not most of what he has to say.

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LAST CALL: AIGA Idaho Event

One last reminder for those who are interested:  The AIGA Idaho event Finding the Creative Path to Happiness is coming up tomorrow — Thursday, November 19th at 5:30pm.

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Job Openings at Bodybuilding.com

Bodybuilding.com in Meridian has a number of jobs open, including a few marketing-related positions that are worth mentioning, such as:

Or, you can take a look at all of their current job openings at careers.bodybuilding.com.

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Your Thoughts: The Idaho Lottery

Yes, the Idaho Lottery is always a subject that will get people talking.  It’s a high profile account and extremely visible work.

That being said, over the past month or so, what looks to be the first large-scale push for the Idaho Lottery from DaviesMoore has been making the rounds.  To date I’ve seen television spots, billboards and banner ads, and it wouldn’t surprise me to find out that radio is also running.

I’m going to reserve judgement on the work, because I’d like to know what you, dear readers, think of it.  Good? Bad? Indifferent?

The comment lines are open, but let’s keep things civil and professional.