At some point in time, every agency has likely been faced with this question: What kind of agency are you?
Darryl Ohrt, founder of Plaid, takes a swing at answering that very question from a small agency’s point of view on the Ad Age Small Agency Diary.
From his piece:
When people ask about our agency, I often struggle with an industry categorization. I’d never use the term “traditional” to describe our operation, yet I don’t believe that “digital” is the best descriptor, either. For that matter, do traditional agencies even call themselves “traditional”? Probably not.
It’s a worthwhile read, and an interesting take on the question. Take a few minutes to give it a look — I’m sure you’ll be able to relate to some, if not most of what he has to say.