There is No Average American Consumer

That’s the word from an Ad Age Whitepaper — 2010 America: What the 2010 Census Means for Marketing and Advertising.  From the article introducing the whitepaper:

“The concept of an ‘average American’ is gone, probably forever,” demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. “The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.”

The message to marketers is clear: No single demographic, or even handful of demographics, neatly defines the nation. There is no such thing as “the American consumer.”

While you may have already seen this news (it was originally published on October 12th), if you haven’t, take a few minutes to give it a read.

REMINDER – Ignite Boise | 03

A quick reminder, Ignite Boise | 03 is coming up next Thursday, November 12th.  Doors open at 6:00pm to those who were able to snatch up tickets, and at 6:30 everyone is welcome in with or without a ticket.  Presentations kick off at 7:00.

And for those who may not have heard — yes, I’m one of the presenters this time.

MVAF Event: Christmas Wine Tasting & Benefit Auction

The Magic Valley Advertising Federation is presenting a Christmas Wine Tasting and Benefit Auction on Tuesday, November 10th.

This event will benefit the MVAF College of Southern Idaho Marketing Scholarship, and is scheduled to kick off at 5:30pm.

All the details about the event:

Date:  Tuesday, November 10th
Time:  5:30pm
Location:  Rock Creek Restaurant, Twin Falls
Cost:
– $20 per person in advance
– $25 at the door

Help Bring ART & COPY to Boise

By now you’ve likely heard about the film ART & COPY.  But just in case you haven’t, here’s the official synopsis:

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

Now, while ART & COPY has been shown in locations across North America, it has not yet made it’s way to Idaho.  But we’re going to change that.  And here’s how you can help.

The folks behind ART & COPY have made it easier to request a screening.  Go to the Request a Screening form, enter your name, Boise Advertising Federation as the organization, Boise as the city, and any other details that you feel are relevant (including your email address).

For those who are wondering, at this point — this is not an official BAF event as of yet.  But given the nature of the film, they are the most natural fit for this type of thing.

NOTE: For those in other parts of the state, don’t let the organization field trip you up.  I’m sure the powers-that-be in any of these ad clubs would welcome a screening:

  • Idaho Falls Advertising Federation
  • Lewis-Clark Valley Advertising Federation
  • Magic Valley Advertising Federation
  • Pocatello Advertising Federation

Once we get enough support to put this in motion, we’ll start working on more concrete details such as time and date, location, cost — those little details, you know.

And if you’d like to dive in even deeper, you can watch the ART & COPY trailer on their YouTube channel, or follow them on Twitter.