Author: Brian

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From the ‘things we missed in 2013’ file

Scott Peyron & Associates is no more.

And now that some readers have had a small cardiac incident, let me clarify. They have not gone out of business or closed up shop.

They changed their name.

The firm, which had been known for years as Scott Peyron & Associates, is now Peyron Strategic Communications. From their release last fall about the name change:

Public relations and marketing expert Scott Peyron today introduced a new identity for his two-decade Idaho agency as Peyron Strategic Communications. The company continues to represent Fortune 500, technology, natural resources and travel leaders in driving awareness and business within selected target groups.

In addition to the name change, Peyron has also grown their staff with two new additions and the promotion of a third. Ed Vining and Jessica Hunt joined the firm as Client Team Media Relations Leader and Client Team Coordinator and Digital and Social Media Program Leader, respectively. Additionally, Noelle Lovern was promoted to Client Team Leader.

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IdahoRadioNews: Kiss tops Fall radio ratings

The new year means a new set of radio ratings – this time for the fall of 2013 ‘book’ that ran from mid-September through early-December.

1013275_678280445523079_1618957351_nThe big winner: KSAS/103.5 Kiss FM. In fact, the station is one of the biggest winners in a single book I’ve seen in my 15 years watching the Boise radio market. Among listeners 12 years and older, Kiss notched a 9.6 rating – 30% higher than the number two station.

Kiss made a splash as it changed dial positions from 103.3 to 103.5 FM right in the middle of the rating period. Billboards and digital ads helped support the switch. Even when you filter out teens and young adults, KSAS is on top in the 25-54 demo, tied with sister station KCIX/Mix 106.

Comparing the numbers to last fall, KBOI-AM saw a large drop – losing more than 25% of its ratings. This comes as a surprise as KBOI generally has a strong fall rating book buoyed by Boise State football.

KRVB/94.9 The River, which we profiled here earlier this year did a major image makeover – and saw ratings go up, though the rise was only 7%. The River was up slightly in the 25-54 as well.

KSRV/96.1 Bob FM saw large decreases from fall 2012 as well, falling from a 5.1 to a 2.9 12+. In the 25-54 demo the decease for Bob was even more pronounced, falling from first place to 10th, losing half its audience.

KKOO/99.5 Kool Oldies saw a surprising rise from nowhere, to land a 3.3 12+ rating. But when you look at folks younger than 54 years old, the station has a very small 0.3 number. The shortcut: There are a large number of folks well outside the advertiser demo listening to this station.

The group with the big bragging rights is Townsquare Media (formerly Peak Broadcasting). Its stations – Kiss, Wow, Mix and Lite make up four out of the top five stations in both 12+ and 25-54 ratings. No group really comes close, though Cumulus Media comes in a distant second.

(A note: Nielsen purchased Arbitron last year, and now conducts the radio ratings in the market with the same methods used previously. The Nielsen radio ratings period is conducted separately from the Nielsen television ratings period).

The full rundown, 12+:
KSAS/103.5 Kiss FM – Townsquare – 9.6
KAWO/Wow Country 104.3 – Townsquare – 7.1
KCIX/Mix 106 – Townsquare – 6.7
KBOI/670 AM – Cumulus – 5.9
KXLT/107.9 Lite FM – Townsquare – 4.6
KQFC/97.9 Nash FM – Cumlus – 4.2
KIZN/Kissin 92.3 – Cumulus – 4.2
KQXR/100.3 The X Rocks – Journal – 4.0
KTHI/107.1 K-Hits – Journal – 3.8
KWYD/Wild 101 – Impact – 3.4
KRVB/94.9 The River – Journal – 3.3
KKOO/ Kool Oldies 99.5 – Treasure Valley – 3.3
KSRV/96.1 Bob FM – Impact – 2.9
KKGL/96.9 The Eagle – Cumulus – 2.7
KJOT/Variety Rock 105.1 – Journal – 2.7
KIDO/NewsRadio 580 – Townsquare – 2.1
KTIK/93.1 The Ticket – Cumulus – 1.5
KNFL/96.5 ESPN Boise – Impact – 1.0

Top 12 25-54:
Kiss FM – 8.7
Mix 106 – 8.7
Wow Country – 7.6
The X – 5.1
Lite FM – 4.7
Kissin 92.3 – 4.4
KQFC – 4.0
The Eagle – 4.0
Bob FM – 3.6
KBOI – 3.3
Wild 101 – 3.3
Variety Rock 105.1 – 3.3

Disclosure: Don Day is the digital sales & product manager for KTVB. Ad campaigns for several local stations ran on the products he oversees during the ratings period. He wrote the IdahoRadioNews.com blog for more than six years.

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New Creative Director and Digital Media Producer at Stoltz Marketing Group

Ward Duft

Stoltz Marketing Group in Boise recently added two new faces to its staff: Ward Duft as creative director and Bill Doty as digital media producer.

Ward DuftIn his new role at SMG, Duft will oversee the agency’s creative team in the development of campaigns and concepts for clients in a variety of industries, including construction and building materials, insurance, healthcare, foodservice, consumer packaged goods, agribusiness, resort/travel, financial services, higher education, and more.

“Ward brings more to the table than just creative ideas,” says Ken Stoltz, president of SMG. “He delivers a unique blend of strategic insights and creativity and inspires others to do their best work. We’re all looking forward to the growth and success he will help us achieve.”

Prior to joining SMG, Duft served as creative director at Magner Sanborn, located in Spokane and Seattle, where he developed integrated campaigns for national, regional, and local clients and helped the agency earn Ad Age’s 2012 West Coast Small Agency of the Year. He’s also worked for agencies and companies in San Francisco, Atlanta, and Seattle for brands such as Eddie Bauer, Intel, Westin Hotels, Disney, Nordstrom, and Birkenstock. Duft received his undergraduate degree from East Carolina University and studied post baccalaureate at Duke University and Seattle’s School of Visual Concepts.

Bill DotyBill Doty joins the agency as digital media producer. Prior to SMG, he worked for Turner Broadcasting for three years, writing and producing content for digital media and television. During his career he’s been a featured producer for Funny or Die, Adult Swim, Comedy Central, and Fox Network. He’s written for The Onion, Broken Newz, Yahoo!, AOL, and National Lampoon, working in markets such as Los Angeles, Atlanta, Las Vegas, and New York. Doty studied communications at Fresno State.

Congratulations to both.

Disclosure

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New hire at Oliver Russell

Mitch Kuhn

Oliver Russell in Boise continues to add to its staff, little by little. Most recently, graphic designer Mitch Kuhn.

From our friends at Oliver Russell:

As a graphic designer, Kuhn will develop engaging visual solutions for interactive, print, and motion graphics projects. Prior to Oliver Russell, he worked for AHM Brands in Eugene, OR, where he served as the lead designer on U.S. Olympic Track & Field Team Trials and Hop Valley Brewing Company, among others. He earned a bachelor’s degree from the University of Oregon School of Journalism and Communication, majoring in advertising with a minor in gender studies.

“Mitch is a real find. His work is advanced well beyond his years,” said Russ Stoddard, Oliver Russell President and Founder.

And while we know that he’s been there for a couple of months already, we still say congratulations Mitchel.

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IdahoRadioNews: My my, changes are afoot

A number of changes are rolling across the radio dials of Boise and Twin Falls. Stations are changing hands, flipping formats, and getting new competitors.

On October 31st, KSAS/103.3 Kiss FM moved up the dial to 103.5 FM. This was the first, and for the Boise market at least, most visible part of a plan that’s been in the works since 2006.

myShortly after KSAS moved, a brand new station joined the radio dial at 102.7 FM. The station moved in from Elko, NV – getting a prized transmitter on Deer Point with full coverage of the Boise market. It took on the call letters KZMG (the long-time heritage call letters of Magic 93.1, which date back to April of 1990; the new station has no direct relation to Magic).

KZMG signed on playing non-stop music under the name My 102.7 FM — taking aim at KCIX/Mix 106 and to some degree KXLT/107.9 Lite FM.  News came late last week that FM Idaho/Impact Radio would purchase the station from its current owner, giving Impact a new, full-market signal. The station should complement sister KWYD/Wild 101 with female demographics and sales efforts, in much the same way Town Square Media’s (formerly Peak Broadcasting) Kiss FM & Mix 106 do.

With recent shifts at KRVB/94.9 The River, the number of stations playing some version of pop or adult contemporary hits stands at six – KWYD/Wild 101, KSAS/103.5 Kiss FM, KCIX/Mix 106, KZMG/My 102.7, KRVB/94.9 The River and KXLT/107.9 Lite FM. You can visualize the way the stations lay out with this handy little chart:

layout

La PerronaThe next piece of the puzzle is the purchase of KINF-FM from Impact Radio by Lee Family Broadcasting of Twin Falls. KINF currently serves both the Boise and Twin Falls markets, but soon will shift entirely toward the Magic Valley. Lee Family announced it would buy KINF and flip the format from talk to  Regional Mexican under the name La Perrona 99.1 FM with call letters KPNA.

It’s my understanding a few more things will change up affecting some stations not listed here in coming weeks. We’ll provide an update on that soon.

Update: If it wasn’t clear which station Impact was targeting, this Facebook post makes it so:

Screen Shot 2013-12-16 at 2.09.28 PM

Don Day is the Digital Sales & Product Manager for KTVB, and wrote and edited IdahoRadioNews.com for more than six years.