Author: Brian

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IdahoRadioNews: Changes on the Boise radio dial

The changes in the Boise market never stop.  KSAS/103.3 Kiss FM transitioned to 103.5 FM on Thursday. The move was smartly marketed as an “upgrade” and is part of a number of station moves around the state.

Screen Shot 2013-11-01 at 11.09.20 PMA new station, KPHD/102.7 FM will soon light up in the market. It is currently broadcasting in the Elko, NV area, but once it begins to air in Boise it will have full market coverage (map at right). It is presently owned by Kevin Terry, who also owns a group of stations in Montana. It is unclear if Terry will operate the station. I’ve heard unconfirmed reports an existing local group will run the station.

KZNO/102.9 The Zone in Twin Falls is also moving – to 103.1 FM. KSKI Sun Valley will move from 103.7 to 94.5. Those three moves make up enough space on the FM band for the new signal at 102.7 (essentially moving all three around to open up the slot).

When first proposed this was even more complicated and impacted another half a dozen or so additional stations. To give you an idea of how long this process took, I first wrote about it in 2006 – more than seven years ago.

1013275_678280445523079_1618957351_nAs for Kiss – the station put a big push into the move. The transition itself had a few neat hooks for radio geeks. Music director Chris “Lucky tha DJ” Stewart played “Ooops… I Did It Again” by Britney Spears as the penultimate song on 103.3 FM. This was the very first song played when Kiss took over for a rock format in 2000.

They then played a song related to the station’s long-standing child abuse prevention awareness campaign. After an extensive bit of imaging, the station segued to 103.5 FM — and played… Baby Got Back by Sir Mixalot.

Then, since it was Halloween, Stewart played Thriller by Michael Jackson.  Thriller is a favorite of Darrell Calton at rival Impact Radio – who often plays the song on loop when launching new stations in the market. Hoss Grigg, the first program director for Kiss FM told me the station actually played Thriller during its transition from rock to pop as well. Neat symmetry.

You can hear an iPhone recording of the flip here:

(Don is the Internet Sales/Product Manager for KTVB, and the former editor of IdahoRadioNews.com).

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Jobs and Talent

For the long-time readers of Idaho Ad Agencies, you may remember that there used to be a page inside the Jobs and Talent section of the site that listed a variety of folks who were either looking for jobs, available for freelance work, or in other similar situations.

Unfortunately, that section was neglected for far too long, and much of it was outdated at best.

I’m wondering, however, if there’s enough interest in resurrecting that part of the site again, either in its original format or as something different. I’m still a fan of having an area where those who are looking for work or talent can find each other.

Thoughts? Leave a comment and let me know.

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Job Opening: Media Buyer/Coordinator

CLM Marketing & Advertising in Boise has an opening for an entry-level Media Buyer/Coordinator.

From the job description — also available on their website:

CLM Marketing & Advertising, located in the historical Boise Fire Station, is looking for a media team member to take on a variety of functions within our media team. Some of the roles the ideal candidate will provide include:

  • Jr. Media Buyer
  • Media Traffic Coordinator
  • Social Media Implementer
  • Research Assistant

Ideal candidate will be an analytical thinker that uses a combination of data analysis and common sense to negotiate and implement media buys that deliver results. The candidate must be detail-oriented to effectively perform media buying and traffic responsibilities ensuring accuracy and accountability for millions of media dollars. The candidates should be excited to learn and share new ideas in an ever-changing media landscape. The candidate must be a good communicator with the ability to juggle various forms of relationships internally, with media partners, and with clients.

For more information and how to apply, see the full job listing on their website.

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New hire at Hanna & Associates

Hanna & Associates in Coeur d’Alene has added Ian Shea to their staff.

Ian was most recently at 14Four in Spokane, Washington, and joins Hanna & Associates as a web developer. He has worked on interactive campaigns for clients such as Harley Davidson, the NFL, Slim Jim, McDonald’s and the Department of Homeland Security. Ian is a graduate of Eastern Washington University with a BA in graphic communication.

Congratulations Ian.

Editor’s note: This was originally written as a “new hires” (plural) post, but after a quick spin through LinkedIn, it appears that the second one was a short-lived stint an Hanna.

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Job Opening: Art Director

Mitchell + Palmer is at it again. This time they’re looking for an Art Director to join their team, with 4+ years of agency experience. From their job listing:

WHAT WE WANT FROM YOU:

  • 4+ years of agency art direction experience

  • Have BIG IDEAS after weeks of careful consideration or in only 2-minutes

  • Produce original creative work of a consistently great standard

  • Have the chops to inspire the creative team to do the best work they’ve ever done

  • Confidently present creative work in new business pitches and in client meetings

  • Encourage a positive and stimulating working environment

  • Don’t be an asshole or a prima donna

Full details about the job, and how to apply, can be found either on Monster or Craigslist.